Buying and Selling Real Estate in Real Estate Site Web Design Agent

Netbiz.com lying to get clients

Wed, 16 May 2012 23:05:04 +0000

We have received several complaints from our clients about netbiz and how they are misrepresenting themselves and their "product."

Here is a voicemail (one of many to different clients) of a netbiz salesperson lying in order to get business. They say they are calling from "Google" and it sounds like they are offering "slots" in a "limited" area. They say that its not pay per click but if a million people click on it ...its not $50 a month total like they claim.

In fact what they do is buy slots for low or non existing demand phrases and try to make you think you are getting something more than what you pay for.

They have called our clients who are on the first and 2nd page of google for the coveted phrases that bring in business (that they cant offer for $50 a month for unlimited clicks) and try to pitch them for phrases that cost almost nothing but sound valuable.

Why would netbiz have to resort to slanting things to get business? Is netbiz a scam? Thats for you to investigate and decide. Our clients know better and that they can duplicate what they do for less.

When is a real estate not a real estate ..

Wed, 16 May 2012 23:05:04 +0000

I just got off the phone with one of my Boca Raton Real Estate clients who changed the lead capture settings to the site. He was making money and getting great leads but he go to thinking and thought he would crank up the lead capture.by changing the settings.

He talked to one of my TOP programmers who did it for him without checking wtih me. I caught it by mistake but what I had to explain to the programmer and the client is this: getting more leads may not get you more sales.

Lead capture is not exact. What works in Westport Real Estate won't work for web sites dealing with Blue Ridge Real Estate . Asking for them to register right away, only showing some things or allowing full access have their price concerning turning the real estate web site visitor into a sale.

When you go for just getting lead capture you give up the legitimate client that is past the discovery stage and almost ready to buy a home.

Why? because the real estate web site visitor that has gone past the "discovery stage" has been on a few sites already.They expect to get to search and view before they have to give something (email and number). So when you ask them to do what others in your area don't they bounce to another site.

Lead capture too soon will have you working three times as hard to revive them back into using you. If you call or email them canned pitches? You are lead quick sand as every word or "if you know of anyone that is interested please refer me" crap (its like a bad hairpiece....you are the only person that thinks the "shpeel" really works)is spoken you are growing miles apart from the client.

I see this allot. Great real estate agents when dealing with people on the street getting farther because they have their appearance and presence going for them but they try it on the internet client and they get nowhere.

Most sites don't have adjustable lead capture systems like we do (you can set a lead box to come up after vewing so many pages, so many types of pages, how long they have been on the site, showing you have more homes than standard search or more pics than what everyone else is showing, etc). But if you have a choice to get lead capture right away or after some views, play with it in a scientifici way. Don't think the goal is to get registrations, they are not deals yet for the most part.

Most real estate web design people are reading this and falling asleep because they don't get it. You know the difference as to what you get when you don't present properly or "close" too soon.

To test if your lead capture is too tight look at the last 20 leads that registered. Did they use "I have a realtor," or "we wont be doing anything for a year?" Then your approach and/or lead capture is not right.

Those are commonly used "block out" phrases potential real estate sales use to shake off an agent that approached them wrong. If you are getting those allot then rethink your lead capture and or approach after you get the lead.

These people ARE buying from someone else till you figure it out.

Making Real Estate Web Site Search Bette..

Wed, 16 May 2012 23:05:04 +0000

I was just watching "National Open House" and they showed houses all over the country and giving perspective as to what you could buy for the money.

As I watched I saw Victorian homes, Craftsman homes, California Custom and other Custom Designed Homes types along with tract style homes. It got me thinking "why don’t we have a search feature by type of home?

So I looked at feeds throughout the country and no one does this. I also added my pet peeve about real estate agents not correctly listing 55+ adult community properly in the MLS and had to write my two cents on the internet about this.

If you are an expert in "Performance " real estate web services you know that the key is connecting the visitor's needs to what you have on the site. For example, if you are 55 and older and could go to a site and search for ONLY 55+ homes and you were assured that all possible adult homes were in the database you would REALLY connect. Furthermore when you try other sites you immediately notice the disconnect of having to sift through properties and not having the pinpoint access to what you want.

I know more MLS boards are switching to RETS and we applaud it. Having a uniform code helps allot. However, I wish there were more real estate fields that home buyers look for.

55+ only designation used like it should be (realtors misinput these thinking they will get more business)
Home Type: Victorian, Craftsman, etc.
Dockfront (for waterfront that has dock for boat)
Separate "pool" and "community pool" designations (most realtors cheat on this)
Guest House, Casita, etc.
Detached Garage

These are just a few that real estate agents should have the attention to detail AND discipline to input the listings correctly as well as the MLS offering the extra fields necessary then the average internet experience would DRASTICALLY change and lead conversion (inquiries turning into sales) would double.

With clients all over the country I hear every day about some seminar they went to or some "guru" , "webmaster" or "SEO guy/girl" telling them they have to do this new fad or that fad. Yet the true things that would help you is not what you will hear from 99% of other real estate web design companies.

We have been around since 1994 and consistently have the highest proportion of clients that are high ranked and making money in our industry so we don't do forums to have our clients experiment for us or have to spam millions of agents to get business.

The key to getting more conversion is to have your MLS listings IN your site not linking out to an "IDX Solution". The next is to have the searcher utilizing YOUR coverage area by having the choices prioritized to your coverage area first then the other areas.

Last of course in regards to your searcher is pushing your broker and MLS to offer more fields like the abovementioned and to list properties more accurately. It takes your single effort and the efforts from those around you that your opinion affects.

In the next few years as more MLS boards joins the RETS platform YOU have the ability to mold it to become more of a lead generator if you put your two cents in consistently.

I know more MLS boards are switching to RETS and we applaud it. Having a uniform code helps allot. However, I wish there were more real estate fields that home buyers look for.

55+ only designation used like it should be (realtors misinput these thinking they will get more business)
Home Type: Victorian, Craftsman, etc.
Dockfront (for waterfront that has dock for boat)
Separate "pool" and "community pool" designations (most realtors cheat on this)
Guest House, Casita, etc.
Detached Garage

In the next few years as more MLS boards joins the RETS platform YOU have the ability to mold it to become more of a lead generator if you put your two cents in consistently.

reerer

Wed, 16 May 2012 23:05:04 +0000

Buying a home is an exciting thing. It will be stressful too no matter how convincing commercials show it or your friends tell you. We at nailsoupmedia.com have put this report together from experiences other clients have told us they saw as important when buying in the web design, broker design, mortgage web design, agent web design and search engine optimization. Below is what most have told us is their checklist of things you need to get up to speed on so you have less stress and get a better deal.

Check Credit and assess it
Develop your "wish" list
Apply your lifestyle to the web design, broker design, mortgage web design, agent web design and search engine optimization
Review Mortgage Alternatives
Home Buying Programs
Real Estate Site Web Design Real Estate market and Pricing expectations
Other costs you may not be aware of
Home Inspection
Negotiation aspects
Closing secrets
How to interview a Real Estate Site Web Design area real estate agent

Before getting your hopes up we recommend checking your credit. Even if you are well to do and never had a problem. Identity theft is reaching more and more people every year. If there is a SERIOUS problem then its best to deal with first because it will drastically reduce your buying power. For that we suggest finding help and expecting it to take months before your situation will improve. However, if you had a small item pop up, something not yours or something you have legal paperwork on then its best to read our report "raising credit score now" that shows how its possible to eliminate bad credit items and have your credit score in days. If you have credit issues that you know wont get cleared up don't worry below there is a section on Home Buying Programs.

Now its time to dream a little by doing a Home Search in the web design, broker design, mortgage web design, agent web design and search engine optimization and see what's out there. No matter where you are financially there will always be the homes that are out there beyond your comfort zone but by doing this you will start setting what you feel is right for you. Regardless of price its good to get a feel on certain things you like; new home, Victorian, Plantation, craftsman style of homes. We have a report on Selecting a Real Estate Site Web Design home for more. Don't focus on your budget just yet but get a feel of what types of things in the house appeal to you. You should see that you will eliminate certain styles and certain features by doing this.

Now take the choices that are left and apply your lifestyle to them. Without budgeting yet, apply your lifestyle to the real estate in the web design, broker design, mortgage web design, agent web design and search engine optimization. For example if you have kids? Then where Real Estate Site Web Design schools and activities are would be important. Living close to activities important? Need space? Close to work or need a little commute to relieve from the day? These things will help fine tune your search. Along with these add the basics of what can't you buy without; how many bedrooms, bathrooms, study/den/ kids play area, pool, back yard,etc. Applying your lifestyle will give you a clearer picture of what is truly out there. So does that $50M mansion still fit? At this point you should have looked at everything but price so you get to know yourselves better in what TYPES of homes will fit you. Its always good to ask an area real estate agent if they know of "pocket listings" or properties they know of that are about to be listed. Many real estate deals in the Real Estate Site Web Design area are done by word of mouth. Agents are in the community; their kids go to the schools, compete in organized sports, stage open houses and participate in community development. Before sellers decide to list they usually talk to agents and indicate interest. Many times a buyer asks and an agent and it brings up a few potential sellers that are "thinking about it." Sometimes your asking would have the agent going back to sellers on the fence and coax them into considering selling.

The next step is to look at finances. The mortgage crisis of late has taught everyone in the country to make sure that you don't go over your budget AND you get the right mortgage product for your overall financial goals. Home Financing has allot of factors you should know about and we suggest you read "Select a Mortgage." For the report you are reading now we ask that you look at what you will budget to make a mortgage payment. When you do remember that the mortgage payment is just the beginning. You have what they call "PITI"; this stands for Principle, Interest, Taxes and Insurance. Also, there can possibly be other things you will have to pay; Melo Roos, HOA fees, county and township fees. Read another report called "Home Ownership are you prepared?" to learn more.

Home Buying Programs are National, Regional and area specific. Acorn Loan, NACA, CHFA and HUD are just a few of many. Cities have "target" areas that they might give incentives toward buying to spur development or redevelopment. Some give incentives if you buy a historical home. An experienced Real Estate Site Web Design real estate agent knows these well. These programs make what would be no deal sometimes so they stay on top of anything that will help you like these might.

Knowing the Real Estate Site Web Design tax benefits for buying a home will help your budget too so by reading "Real Estate Site Web Design Home buying Tax Benefits" you can see how that should be taken into account in figuring your home affordability factor.

So now you should have a range of price in mind and can use it to weed out the ones you can't afford this time. Following this article and the consultation of an experienced Real Estate Site Web Design area real estate agent you will get the most for your money when buying an affordable Real Estate Site Web Design home.

Real Estate Site Web Design Real Estate market and Pricing expectations. The number you have for a purchase price may be lower than you expected when looking at homes for sale. Don't worry. If you read what sellers do about Pricing a home you will see there is room and depending on the sellers situation you might get the home that looks out of reach. This is where an experienced real estate agent in the web design, broker design, mortgage web design, agent web design and search engine optimization. An agent has a feel for the market, between the different areas and can even evaluate the negotiation potential of a property because agents have access to property information you can't get as easily. Reading "A Realtor can help" to learn more about this often overlooked aspect.

Evaluating properties after you evaluated. By now you have found properties that fit lifestyle and financial parameters so its time to make sure they are what they appear. Getting a home inspection is crucial to get on a home but you cant spend money on EVERY home that you are considering. Home Inspection Basics is a great report to read that shows you what you can do yourself to eliminate the homes with blatant problems. Many times sellers are negotiable toward reducing their price to fix things but sometimes they can be fixes that you just wouldn't want the property. Other times you and the seller would This stage should narrow your homes down even more.

Negotiating has so many elements. This will be a stressful time even under the best situations. How prepared you are before you get to this stage is very important and will dramatically improve how this phase goes. Being preapproved so you can close quick, having a knowledgeable home inspector, allowing time for the "contingencies" that the seller may come back with or want to negate, understanding the "closing" process so your offer that might have a time element is realistic and more. There are so many things that you need to know here we recommend talking to a Real Estate Site Web Design area real estate agent, whether its us or someone else. An experienced real estate agent can knock out the stress others experience trying to do it themselves. The average agent does this a few hundred times a year and has the edge, knows associates that can help and overall have more avenues than you do to get the best deal.

Closing is another stressful area but can easily be tamed if you get familiar with it now. Escrow is a part of the process where what you thought was going to happen doesn't. You may need to rustle up old paperwork in the last minute, come up with more money or go back to the seller and restructure the offer so he gets what he wants and you satisfy what's being asked of you at the 11th hour. Reading our real estate articles on Closing Costs and Escrow Advise will help you see that after you offer is accepted its not over yet. However, by reading those you just lowered what your stress level would have been by 60%.

Reading the above you will see there is allot to it. There are many areas that lack of experience can have you paying more or missing out. Read "Don't let it fall through" to learn the top reasons deals fall through.

From all of this you should see that an experienced, community involved real estate agent can really help. They sift the hype and gimmicks out, give you insight to what's happening in the community, know about the things important to your lifestyle, can analyze a sellers negotiation points to get you the best price and best deal. Having a real estate agent in web design, broker design, mortgage web design, agent web design and search engine optimization will save you more than you pay them AND then some. Interviewing a Real Estate Site Web Design real estate agent can have you thinking "what do I look for?" Read our "How to Interview a Real Estate Site Web Design Real Estate Agent"; its a collection of what our clients told us they felt were important factors.

We hope this was helpful and when you interview someone to represent you that you include us. Feel free to browse the rest of our Real Estate Site Web Design Real Estate Library items.

Dos- Donts of copying real estate conten..

Wed, 16 May 2012 23:05:04 +0000

Every month we tell you to make your own content not just copy and paste from periodicals you subscribe to. For us we preach it because copying real estate content for your web site doesn't help your site with search engines because hundreds of others in the real estate industry are copying and pasting it.

This week we had a look into the other side of why its not appropriate to copy content. Marcie Geffner, a prominent and renowned expert in real estate topics contacted us about what content that we had on sites that we purchased years ago from a content provider. Apparently some of it was hers and was sold to us without premission. We immediately took action as we would expect others that have taken our content without permission.

However the conversation we had really enlightened us and we wanted to give an insight many don't think of.

Marcie writes for the pulse of the real estate and financial icons that influence us on how to act when it comes to real estate, mortgages and finance. LendingTree.com and Realtor.com are two of many.

She doesn't jsut write whatever comes to her, she researches the topic extensively so her content is more accurate and ,most importantly, more informative. Her passion and responsibility to the word gives the content she writes much more power than those that just write at deadline with no real forethought.

As we listened, she told us she regularly has to send cease and desist letters to agents that copy her content at inman news and reallty times. Many cut and paste verbatim what she wrote but selectively omit her copyright.

Her writings is no different than an MP3 of a song and deserves to paid for its use.

Even putting her name and where it is from is not good enough. Unless you have permission you can't cut and paste any part of it. Paying for a subsription to realtytimes or inman news doesn't allow you free use of the content.

What would you do if you googled a phrase in a sentence you wrote and you found paragraphs of what you wrote (word for word) on other sites? It would bother you wouldn't?

So don't take real estate content in whole or in part and paste it to your real estate website. Now that you know its unethical AND it really doesn't help you with search engines, write your opinion about it. You search engine rankings will thank you and clients will thank you for reading an original thought not the same thing on hundreds of sites when they google a real estate topic.

MLS real estate search wish list

Wed, 16 May 2012 23:05:04 +0000

Managing so many MLS feeds across the nation I see an area of improvement on almost every MLS board.

In order to convert real estate visitors into sales almost everyone agrees that the client will reach out to contact you if they see smething they like. However before they can get to that yoru real esate search page has to be easy to use AND give them a pinpooint accuracy "feel" that will show them what they want.

We use a raw data feed and wrote our own IDX MLS integration software so we cna give a better than average expreience for our sites. However, we find across the country that the MLS feed that we get permissions for only have certain fields. On top of that agents don't accurately list 55+ properties as well as they should. Other areas too.

If we could suggest to the real estate industry a few things it would increase lead conversation 500%

1. Every 55+ property should be in a 55+ database, at least have a dedicated field in the MLS database that all agents adhere to 100%

2. Waterfront/Dock field, Deepwater/Dock and pond view fields. You agents really stretch this one. "lake view" should be defined that if you can throw a football over it? its a pond not a lake. Many high end luxury homes have a dock in the back yard but when trying to search using check boxes on a real estate search page you don't get that choice nationally. Furthermore, the lines get blurry between pond-lake-water views.

3. Casita/Granny Flat/Guest house- These days more and more people are looking for homes that have one because they are taking care of their parents rather than sending them to a home. for the high end real estate client they like the guest house feature and consider it a sign of status.

4. Craftsman/Victorian/style of home- So many people are looking for these types of homes yet many MLS' dont break it down to be able to search for just these types of homes that studies find are the only ones they are interested in seeing.

5. Foreclosure/Bank Owned-its surprising that MLS boards don't break it down. During a typcial real estate market this type of property is only for a client with the disposition that can take the ups and downs and landmines that can occur during an REO transaction.

In a perfect world, if these could be installed and all agents adhere to it 100% , clients interst would build more becuase they are seeing more of what they are looking for and taking less time sifting through unwanted properties. A more "pure" list takes their initial level of interest and increases it as the properties help sell them on contacting you.

This is our two cents...maybe you can think of things like this for your regional home needs or think its ridiculous. If it seems to make sense then email your MLS and let them know because the more agents and brokers like you do the more likely they will change.

What to do with your staff when its slow

Wed, 16 May 2012 23:05:04 +0000

I was asked by one of our beginner site package clients "things are slow and I have my assistant with little to do"

I JUMPED on that one! "Dude, have her add content." Well he was concerned about her not saying it like he would want and having to rewrite what she wrote...which would be the same as writing it himself.

The answer? call your assistants voicemail and talk like you are leaving a message to a client that asked a question. doesnt have to be perfect but get it all out of your head and let your assistant transcirbe it then you review it and then put it as a blog or general content.

Content is king so if you are trying to give them things to do....it will pay you back better to add content not file paperwork all the time. Mix it up at least but once you get in a groove your voicemails will be better and they will be better at adding the content.

What to talk about? you know the answer.....how about all those questions new people to the area ask over and over every year?

How to talk? This is my pet peeve.....so many people freeze up when it comes to this....You have one of the most flamboyant and gregarious career profiles.....people love your flair but when you get to blogging or writing something its like you are in grade school giving an oral report....hahaha

I tell my clients two things; thanksgiving dinner and talk to them dont talk to teach yourself.

Thanksgiving dinner- How many times have you gone to a dinner party of thanksgiving dinner and people start asking you questions and you talk right? You dont freeze up you show off dont you.....

Dont talk to teach to yourself, talk to them like they are an old friend-I shake my head when I see people blogging that just cut and pate statistics or talks about when the city was discovered in 1899....ending up like a 5th grade book report full of filler. You knew it was crap then so why do you think you can ge away with it now? Or you talk so technical it seems like you are talking to teach yourself what you are saying. Client turn off before after a few sentences. Talk like its a family member asking. Relax and dont try to sell what you are saying. Dont worry about how it will be recieved. Just like parts of this where you might not have liked my approach, you are still reading arent you and when you are done the spirit of what I was saying will stick with you.

Another thing.....cutting and pasting content from realty times or inam news or other "great sources" as so many other real estate web masters try to con you into. Recently a new client and former user of other real estate web sites told me "hey man, their content is good." I immediately quipped back "good info on a million sites is old news.....your take on it is priceless."

RETS and what we hope happens

Wed, 16 May 2012 23:05:04 +0000

RETS (The Real Estate Transaction Standard) is coming. The top MLS boards in the country are working together to try to get this off the table and into action. This will make it easier for real estate web deisgn companies like ours becuase wiht uniformity comes less customization time we have to charge our clients for.

The most important thing we hope comes from this is "purifying" the data. Web site visitors are frustrated in not being able to search properly. 55+ plus is a great example.

55 plus property cant be lived in by those younger and the community is really for that age group. They are less expensive than those not age restricted yet across the country properties are being listed without designating it. This has mainstream buyers seeing a property that until they contact the agent they don't know its a property they cant buy for themselves. This causes their real estate home hunting to slow down as it creates a "mine field" effect. Meaning, they no longer trust what they are seeing and when they find out the agent misdirected them it builds animosity.

Another benefit we hope comes from the uniformity of real estate search data is accomodating other fields; detached garage, dock, canalfront, craftsman and casitas to name a few. In some areas like california, being able to search for a detached garage or casits (guest house or "granny flat") in homes would significantly incresae lead conversion on sites because the client is trying to connect with the real estate experience.

When they search and find JUST those homes it rewards them intrinsicly and heightens their interest which leads to contacting the real estate agent.

How many times have you looked for florida real estate and choose waterfront and all the listings are next to a pond that you can throw a football over? I know you are laughing or at least smirking but if there was a "dock" and "canal" field then those that are looking for that type of propety (usually a more expensive property right?) would see what they want to see it would in turn increase contact to the agent,.

There are many examples but you can see that if RETS can also purify the data and data submission it would significantly increase lead capture and lead to sale conversion.

Today the typical real estate search on sites are pathetically substandard BECAUSE they lack this type of vision.

We ask that you the agent input listings more appropriately. Even putting in the public remarks section is a thing you can do today because we as advanced IDX MLS real estate integration experts can pull from those phrases and create a database so your clients can get a better real estate search.

Real estate web sites need the support from the real estate community to make it better. RETS we hope will give uniformity AND a more "pure" and useable experience to the web site visitor.

Tom Ferry Coaching Guarantee

Wed, 16 May 2012 23:05:04 +0000

I was talking to a Tom Ferry real estate coach and apparently other real estate web design companies had a problem with the condition of the guarantee.

Something along the lines of "why get locked in for a period of time" or "well I should be able to pay you at the end if I like your service."

How absurd. These are the same companies that charge for their work upfront and DON'T guarantee their clients success. Sort of hypocritical don't you think?

This proves our point that most real estate web design webmasters are "maters of none" when it comes to truly understanding the real estate agent or broker. Lets try to explain what they are missing (well they miss allot but in relation to Tom Ferry coaching).

Tom Ferry's concept of having a contract in order to guarantee is that no one offers a guarantee in their industry, just like us. Think of it like a personal trainer. Yoy pay them for their advice but most don't take it to heart as much as they would if were to get paid $100,000 if they lost 90 lbs. Conversly by offering a guarantee based on doing everything required all the time the law of physics will have you losing 90 pounds.

The problem is changing habits and breaking the "if you keep doing the same things the same way you will get the same results" way of life most agents and brokers live by.

We still have agents in florida that only want $1M+ cash buying clients.

The real estate agent and broker are inherently a dynamic personality and they set in their ways and think they know how to get sales. Well, till their bank account or a competitor shows them they need to do something.

The reason they HAVE to have a contract and WHY they give a guarantee is twofold. One, Tom Ferry real estate coaching has a high level of success based on their system if properly followed. Like a fat boy (I have been there so dont email me)trying to lose 40 pounds, real estate agents and brokers resist change and having to do things that are out of what they are normally do.

It takes months of being exposed to the concepts and systems of success. Lets look at some of these real estate web site design webmasters. They tout success on thier websites but they really turn their clients into real estate agent-webmasters. OUR clients don't go to forums, or how to web blogs or scour the web to post for help on their site. Its because we have a system that they work on the real estate servicing side of their site not learning the web business.

Why do they give a guarantee? Because just like a fat boy we focus two ways...the benefits of going through the changes yeah sure but deep down inside we see that money we are going to get back if they can't get me to my goal.

They don't sell a passive product like the real estate web design webmasters out there. You sell it and let your clients figure out how to get sales and close the leads (I hear many of you "webmasters "are taking classes to learn more about what it takes....good for you because it in a few years you will deliver a better web product not just take their money).

Whats unique about Tom Ferry coaching is that they designed their system to guarantee your success, most others go through the motions.

The fact that you can switch coaches for their expertise has them on a higher level because others are selling you a "coach of all trades and master of one, hopefully?"

"I didn't lke my coach" or "it didn't work for me" are usually the ones that think that they pay their fees and expect a magic wand to make everything easy. Changing real estate agents and brokers habits is one of the toughest thigns to do.

So before you cast a stone at them be sure you are not a hypocrite. If you don't have a system that makes your clients sales not just a pretty website AND you will gaurantee that if they are FULL time agents (not converting them to be webmasters in order to help you do the job YOU should be doing) that you will buy back their site if it doesnt perform? Then don't be critical of something you don't even offer.

Web Site Design is Just the beginning

Wed, 16 May 2012 23:05:04 +0000

If you look at all the success the other web design companies tout, do a search on google for their names. You will see that they are all over forums and blogs across the internet (literally anyone that will listen and give "adivce") asking for help and discussing web issues. Link pages, state pages, black hat, grey hat, keywords, density, blah blah blah.

Now do a search for ANY of our clients names, ANY!

Not one will you find trying to figure out why their top rankings dropped or if they should be asking Matt Cutts to contact google for help. Our clients have no clue who he is or Greg Boser or anyone in the industry that is the latest "guru." Not slighting anyone who thinks of themselves highly (wow I did it again didn't I?) in a dot com industry the last 14 years where so many have come and gone and google wasnt around yet.

The industry today has huge bloated companies that mass produce sites that miss the basics of what makes but spend so much in advertsing to get you to believe what they have is the only way. In fact there is one company out there that bought a few companies and all sell the same thing yet still carry the names of the companies they once were.

Not ONE in our industry manages your site, real estate SEO, lead management, email campaigns and niche marketing except us.

Our clients don't have to learn anything about the internet, spend ours a week trying to learn, analyze, implement and stay on top of the things you have to in order to be successful.

We manage everything, web site design, real estate SEO (search engine optimization) This year we will start advertising. Never in our 14 year history have we advertised, spam emailed or tried to promote ourselves by hyping the market with blogs and forums.

When we came out with our unique looks and architectures others followed, when we added coaching others followed.

Now this year we will raise the bar even further by exposing the masses to our services so the others will follow. Why? Well once more people see they don't need to do all that others do we will get more clients. Then as more and more watch our site (we watch so many other competitors going to our site and don't know they leave their IP which is from thier corporate servers)and try to duplicate it will inevitably raise the level of service and give you the agent or broker what you should be getting now.

Its like mutual funds or roofing or a real estate agent......you need an expert that will give you a level of service from begininng to end. You wouldn't expect a roofer to say "ok here is the hammer, nails and shingles....now go to oru forums to learn how to do it."

You would not recommend FSBO to a client right? so why do you approach your web site that way?

You web site should have an experienced team that work together not different companies that didnt build their products exclusively for eachother.

We package everything and design each function (web site, seo, lead capture, lead marketing, newsletters, lead conversion) not buying or referring to another company's "stock" add ons.

5 years from now new agents will look at those that bought sites from the others and think them crazy. "Why did you waste all that time to try to do it yourself when you could have hired a team and made them accountable?"

For today though I laugh when I look at all the "success" stories other real estate design companies tout. Shame on them for riding their clients hours and hours of hard work and claiming it for themselves.

All real estate web design companies should be accountable and services sites. Most wont because they either are not from the real estate industry like we are so they only speak geek and never had success in closing real estate.

Web site design is not enough, demand more from who you use.

NAR National Assoc of Realtors TV ads

Wed, 16 May 2012 23:05:04 +0000

We have tried for two years now to get permission to put those TV ads on our realtor's websites. We saw them a few years and thought "wow, those really hit home the message as to why you can't replace the expereince a licensed realtor gives to a transaction."
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So we contacted them and they said that they couldn't. Couldn't? Why not? They already spent the money and they are sitting there. Why can't the National Association of Realtors GIVE permission?
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Its a "win-win." Realtors get a high quality group of messages on their site that they couldn't afford to make for just their site and NAR would get hundreds of thousands of their "R"'s on sites (Realtor logo would be on every video)
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We try every year to get them but its silly that they hold them back. They could charge a $49 license fee and make $4.5M on the low side.
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We urge the NAR (National Association of Realtors) to consider it. It would greatly enhance websites and help thier members convert more sales into involving a Realtor.

NAR National Assoc of Realtors TV ads

Wed, 16 May 2012 23:05:04 +0000

We have tried for two years now to get permission to put those TV ads on our realtor's websites. We saw them a few years and thought "wow, those really hit home the message as to why you can't replace the expereince a licensed realtor gives to a transaction."

So we contacted them and they said that they couldn't. Couldn't? Why not? They already spent the money and they are sitting there. Why can't the National Association of Realtors GIVE permission?

Its a "win-win." Realtors get a high quality group of messages on their site that they couldn't afford to make for just their site and NAR would get hundreds of thousands of their "R"'s on sites (Realtor logo would be on every video)

We try every year to get them but its silly that they hold them back. They could charge a $49 license fee and make $4.5M on the low side.

We urge the NAR (National Association of Realtors) to consider it. It would greatly enhance websites and help thier members convert more sales into involving a Realtor.

Advanced Access More problems

Wed, 16 May 2012 23:05:04 +0000

We have heard from Advanced Access clients scrambling to find a more personal and reliable real estate web design company. "Sites are down all over the country." Is your site down? Do you know how long your advanced access real estate web site will be down? Why is THEIR site up but yours is down?

Advanced Access has had a myriad of problems for the past 18 months. First with getting caught by yahoo for having questionable pages including agents links pages that AA "spins" the public into believing that you cant link to fellow agents (which we and others proved not to be true).

Now, wtihout warning, ALL agent and broker sites are down yet THEIR site is up.

They don't give a time and you cant get ahold of them. We found Advanced Access web site problems here and advanced access real estate web site problems

****UPDATE**** after 36 horus from the first report it seems sites are back up again. We give credit to Advanced Access for stepping up and getting things up for their clients.

However, we call on Advanced Access and others wtih the "big business" attitude toward the real estate web design industry to evolve. The times of just pumping out a product that doesnt fully support the real estate web stie community will be over by december 2007.

We emplore Advanced Access to take this as a warning sign so they can reflect on the way they represent us all. They have the means to have the right infrastructure so this never happens. To have email servers separate, redundant servers off site; basically all the things we have and hopefully others do too.

It seems Advanced Access "manages by objection" and is not looking out for real estate agents and brokers with the painstaking services it takes to truly support real estate agents and brokers so they can benefit from their real estate web sites.

We hope this is a wake up call that they have to be a leader not just a profit taker.

Ton of visitors to my site but no leads

Wed, 16 May 2012 23:05:04 +0000

You look at your stats on your real estate web site and see all these visitors coming but no one is emailing. Don't worry its not as bad as it looks. Here is why.

How to farm using your search engine ran..

Wed, 16 May 2012 23:05:04 +0000

Staying aware of what phrases your site ranks for on the top 3 search engines will get you more listings. See how

Turning bogus real estate leads into dea..

Wed, 16 May 2012 23:05:04 +0000

The real estate lead acts differently in person than on the internet. The internet client likes being anonymous and wants to get what they want before having to listen to your pitch.

They don't care about you. They hate cheezy scripts and fake slogans. They dont liekto be pushed around or asked for their information without getting instant gratification.

The only way you will get them to slow down to ask for help is if they see:
1. a listing they are interested in
2. the appearance that you have an insight to a problem they have
3. content that talks about other concerns about the area.

The other key thing is that your site seems original. People lookat about 30 sites when they search so when they see the same insincere " 7 tips to home buyin" or the same is media "latest real estate news" it makes your site look canned.

The key is to have content from the heart not a sound bite or fad statement.

So if you have a site like this (which most do) the visitors register and use your site to search homes but wont give you real information or will reply when you contact them because they see you as cheezy.

You already started two steps back in getting thier trust. How to get ahead? Don't ask for their business, give them more tools to help themselves till they ask for your help.

Put them on a weekly "just listed" or "just reduced" list of homes in your service area. Use your mls function to set up the reports.

Then, if your website admin allows you to track what homes they looked at, send them personal information about the area they are considering. Don't send something rehashed or form a "feed"

Throughout it all don't try to sell them. Your fellow agents are too pushy and try to close the internet client too soon. This approach of "you can use whoever you want, I'n just trying to help a future neighbor" works far better.

Why have links to your competitors

Wed, 16 May 2012 23:05:04 +0000

Linking to other agents in you area on your website doesn't hurt you or hurt them.

People that are ingorant to what REALLY happens on the internet get all emotional when we bring it up. "If I put a link to their site then my clients will go there and use them....OHHHHH!!!!!

Relax. First, lets look at the link. Having links to every thing related to your area, including your competitors gives your site more relevance to the overall phrase

Why have links to your competitors

Wed, 16 May 2012 23:05:04 +0000

Linking to other agents in you area on your website doesn't hurt you or hurt them.

People that are ingorant to what REALLY happens on the internet get all emotional when we bring it up. "If I put a link to their site then my clients will go there and use them....OHHHHH!!!!!

Relax. First, lets look at the link. Having links to every thing related to your area, including your competitors gives your site more relevance to the overall phrase

The advantage of proper SEO

Wed, 16 May 2012 23:05:04 +0000

Getting advice from "real estate forums" from self proclaimed experts can cost you more than your time if you apply to your site what they say "works." Be careful being sucked into real estate web design tips.

Why Real Estate Brokers need a better pl..

Wed, 16 May 2012 23:05:04 +0000

As a real estate broker with many agents you have the ability to jump out in front of your competition and literally "own" the front page of all search engines. Read on to see how.

Real Estate Agents success and the Inter..

Wed, 16 May 2012 23:05:04 +0000

As the internet grows up so does the real estate web site. In the very near future the "standard" of what a site should have will be raised significantly. Take a peek into what you will need to have to compete

ego surfing

Wed, 16 May 2012 23:05:04 +0000

This is where the control freaks and bi-polar meet on the internet as they spend hours looking for variations of non paying phrases.

We never thought we would have to write about this but recently we had to explain this type of person to a client of ours. They tend to be arrogant, controlling and ignorant to the value of phrases, linking and architecture.

These types come out when they get a taste of success playing with the interent and search engines.

Stealing search engine placement

Wed, 16 May 2012 23:05:04 +0000

This and a few other posts are purely from an internet ego surfer that harassed and tried to control and then bully a very reputable real estate agent. We will prove with 3rd party sites that you can visit that he is lying and like global warming is slanting information to make it look like one thing when he knows nothing about it.

His lying in posts and manipulation of the circumstances may work in the cigarette or government spin but here we will easily see that if he does real estate like he does this part of his life we feel sorry for all that follow him. .

If he slants, lies and edits his own forums (people tried to help him but he edited their remarks ) and harasses innocent reputable people do you think it stops when he represents you in a real estate transaction? It’s a behavior not an exception

He went to the page and decided not to take the steps to rectify yet pours weeks of posts, slants and lies and negative energy to stir up what he could have fixed (by one of his own groupies posts admission) on his own. Lets

First you should know that we have been on the internet since 1994 and have worked with lendingtree, carsdirect, cars, greenlightfinancial, etc. ...a list too many to mention in helping with shaping what others profess to know about the internet.

Next all our clients are top ranked ethically and make money from our sites or we BUY BACK OUR WORK. NO ONE in the industry does this.

So we are not a low producing real estate agent trying to find a way to make a buck( he is proclaiming ....our divisions have sites that are on the first page of google for real estate seo and real estate software...which gene doesn’t seem to be yet he is trying to draw attention to his software gimmick by making hoopla like this)

We will try to take time to explain in posts to come but to answer his recent rantings about stealing search engine placement regarding gene ward alamo real estate? It clearly shows the lack of experience and true understanding of web architecture and real estate search engine optimization..

Lets look at how he slants the issue.

He is taking about a phrase on one search engine that will never get him or anyone else business. Do you know how many phrases he checked on every search engine to find a rogue phrase like this? This is an ego surfer behavior

All this hoopla is because he didn't like that we fought back after he tried to bully a nice and reputable woman with threats.

Next, lets look at his post (his posts are more promotion than helping seeing the information is rudimentary SEO techniques that are outdated) he says this:

"said it actually helped my ranking as there was a link to my site (which there is not). " Actually he is lying.

Proof? Go to where he tells you on that page

http://www.elizabethleerealtor.com/Danville.asp?Danville=Danville+Home+Search

AND click on the text of any other link there and it takes you to their website. It helps both sites because we are “referring” that site by linking to it.

It WAS there till he told us to take it off. We told him on April 19th we would have it removed from our internal search engine and it takes two weeks (which it did) and as of 05/03 its off yet he slants his post that its not.

We told him the Yahoo search result would be gone but would take two weeks "if you don't continue to ego surf and click on the link"

Search Engine rule: "if you have a bunch of different computers click on a search result it will raise its ranking in search engine."

But this wont happen.....why? Because of his fixation of clicking on that yahoo's search result AND putting it in a forum to have all you do it. By doing it over and over yahoo thinks it must be a valid page for that phrase.

See this shows that he is a moron (and yes we call someone that bullies a reputable woman a moron when they proclaim to be an internet expert yet doesn’t understand this ) because of his posting asking you all go to yahoo and click on the links this just keeps the link going higher and higher...perpetuating the situation ....his ego is his own demise

We gave him a link which helps him...watch... his site will not rank as well. Well knowing him he will spend hours and hours doing what he thinks is seo because of this statement...but that will have him busy getting a non paying phrase up and keeping him away from real estate transactions where his manipulation, lying and omition of the facts might hurt more people..

All because of a link helping him with gene ward Alamo real estate amazing.

Gene Ward Alamo Real Estate incident

Wed, 16 May 2012 23:05:04 +0000

This proclaimed real estate SEO guru and real estate "software" provider proves our point that many don't really know what they should and that forums can have you spending energy in the wrong direction

Gene Ward real estate

Wed, 16 May 2012 23:05:04 +0000

This danville real estate broker and self proclaimed real estate guru proves that knowing how to pcik an apple doesnt make you a farmer

realtor.com searcher not accurate

Wed, 16 May 2012 23:05:04 +0000

Realtor.com is a great way to search for homes on the surface. My family that are not in the business would tell me at get togethers "its great and lets you look at homes without registering.....we sell ALL that is available."

I smirked

Then I had them search for 55+ senior homes by clicking on senior community button on the realtor.com new advanced search and they saw that the results were the same. Then I showed them the REAL difference from logging into the mls and creating a report.

23 homes that realtor.com didn't showcase.

Then I told them what you know that more and more people are leaving realtor.com's service because of price.

So the next question is "ok then who do you have in this ara that can help us."

Then I get sales calls from realtors that tell me "oh you guys are so expensive.....I can get a XXXX site and they just frame my search to realtor.com for $400"

I smirk

"True, true" but then I remind them of the innacuracies

55+ Senior properties not listed correct..

Wed, 16 May 2012 23:05:04 +0000

It seems that realtors don't list 55+ adult senior living homes properly. You lose sales by not giving you web site the ability to pull just those types of listings. We as real estate web design people can pull it and make content to attract the senior community market but you and/or your fellow agents don't input the listing so it shows in the right field and in remarks "senior community."

For those that are looking for homes NOT senior but that are near those areas (usually restricted to those 55 or older) they get turned off by you as agent when they notice that you conveniently "omit" to get them to call.

With the senior market becoming the largest group of the population AND with the most discretionary income I ask agents to "help us help you" by listing this type of real estate more accurately. It helps us as web design companies and the real estate web design of your site because we can create "search strings" that your clients can click on links that will pull ALL homes and condos in the 55+ area that you sevice along side the pages of content we make FOR the area that describes the area.

This combination lures them in and gets them involved where just a bunch of text? Doesn't really cut it.

I came across all this from looking for two homes. One home for my mom and one for my sister.

I found that senior, adult, 55+ communites are AWESOME! They are like country clubs with amenities that you have to spend twice as much to get in most markets. Adult communities have a unique lifestyle which more and more are prefering. They are less expensive, quieter and more community minded. Its a great place to live at this age when in generations past it was "retirement" rather than really having the time to live and do the things and socialize with people like you that you didnt have the time. For her it would give her the "southern way" of life she has been accustomed to where you know your neighbors

But I was frustrated quickly when I went to realtor.com and did a search choosing "senior community" and found it doesn't atually work. You get the same results whether you check the box or not. So while you work on dong a better job in putting in your listing be sure to ask realtor.com why realtor.com searcher not accurate they have all these boxes to choose in an advanced search yet they dont work.

Try it. 92586 is an area that is a blend of senior and non senior homes. However if you click and unclick the "senior community" box in the advanced search section it doesnt change the results. This makes it frustrating for both sides of the 55+ real estate. 55+ lookers dont get quick access to all listings and those that cant buy and live in those homes get frustrated because there are no remarks that it is in a senior community.

OK, OK I know what you are thinking (I'm not a total geek, I know the sales side some)......"well this way I can get the bottom feeders to call me and that is lead that I can bump them up some once they see its unrealistic to get homes at the senior community price range"

True, maybe.....but for every deal you might get that way you might lose 2 or 3 senior homes. Also consider that starting off that way you get a striek against you for the "bait and switch." Now dont get riled up but studies show thats how they feel and later on when you need a "mulligan" they might walk and you are wondering why or just think it was your weird client when in acutality you lost a little room becaues of how your relationship started.

Think about it all, I may be nuts but watch your market with this in the back of your head and if it starts to apply then do something about it.

good luck out there!

Why Real Estate SEO may not work

Wed, 16 May 2012 23:05:04 +0000

Real Estate agents and brokers fall for the trap everyday. They go web site or SEO hunting and see "results."

The problem is that to the trained eye, the results are not from real estate SEO. Another situation is seeing a top ranked site that is lacking key elements to their site. This translates to someone in the know that you ,the agent or broker, are paying WAY too much to get there.

How can we explain this......hmmmm.......well its like making a race car with salvaged parts. It looks like a race car but it will take more to keep it on teh track and not falling apart than a new car with new "machined" parts.

If your site doesn't have key components within it, it will cost you 3 times as much as someone who has a site that does.

Real estate seo

aged real estate domains for sale

Wed, 16 May 2012 23:05:04 +0000

One of the key elements search engines look at when giving you search engine placement is how long your domain name has been active. "sandboxing" is what search engines do when your domain name is new becuase they don't know if you are a legitimate business or someone putting up a site to "phish" or "spam."

Therefore, if you have a domain name that is older than a year and its registered for a few years in the future, it helps separate you from the abovementioned becasue they usually only buy a domain for one year because within a few months it gets blacklisted by the internet community for its unethical behavior.

So, finding someone that wants to sell a domain name that has been around a few years and won't expire for a few years? It's platinum!

Think about it. You will spend thousands of dollars in a real estate web design, real estate content and real estate SEO (search engine optimization) but if you have a new domain name? All that expense and effort is put on hold till the search engines see you around for awhile and get no complaints about.

Experts say that a new domain name is "sandboxed" anywhere from 4 to 8 months.

Getting an aged real estate domain name, no matter what the name looks like, will allow your hard earned money spent on all the rest take effect quicker.

How to evaluate what to pay for one? hmmm.....will have to write about that soon. Email us if you want help before then.

Importance of real estate coaching

Wed, 16 May 2012 23:05:04 +0000

It seems that 2005-2006 was the year of enlightenment for coaches, real estate web designers and SEO companies that we all need each other.

Real Estate web Design shortcomings

Wed, 16 May 2012 23:05:04 +0000

You can have a top ranked real estate web site but if you don't have support mechanisms in place and know how to handle the internet client? Don't expect much from your site then.

We build performance web sites.

Liberty Names of America or LNOA MAJOR ..

Wed, 16 May 2012 23:05:04 +0000

Liberty Names of America also known as LNOA is trying to catch you off guard by sending you an invoice that "looks" like you have dnoe business with them before. If it wasn't for us being in the website business we

Report Fraud like this about Liberty Names of America or LNOA

Madden Football 2007 for PC Sucks

Wed, 16 May 2012 23:05:04 +0000

Ok, I have my Dell Monster computer with 4Gig of RAM, dual Nvidia cards edge cor 955 processors at 3.4 cooking along with 5.1 Surround sound.....to the regulars that don't know? you can't get any faster on a PC than this system.

Combine it with a 30" HD Cinema Display and its an experience for gaming. Madden 2006 was great except after a few years of kicking ass with a great team I recruited and put together.....the system would ALWAYS freeze and make the saved file corrupt.

So the new Madden Football 2007 I figured would be bigger and better? NOT EVEN!

I guess someone new has taken over the project and must be someone's relative or sex toy that they promised the job to because I can't see that 2007 was done by the same team from years before. Well maybe it was them if they went "hollywood" and rested on their laurels and spent more time partying than really thinking when they program.

It seems like a college flashback of a last minute deadline and taking the exact same thing Madden Football as last year but screwing with the things that work, like the mouse-keyboard synergy, and not improving the things that didn't work (the mistakes of making "what you see" what the Madden football 2007 stats, tackles and ball placement registers correctly)

Its so bad.....I thought "well its been out maybe there is a patch." So I downloaded an update......still sucks.

Now I hear Madden 2007 Sucks for xbox360 too. Browse to other videos and you will see the CRUCIAL mistakes for those that don't use their PC to play Madden.

You email flyer is not getting through

Wed, 16 May 2012 23:05:04 +0000

Many real estate and mortgage professionals use 3rd party companies to send their email campaigns but don't realize that some of their mail isn't going through but could if they were sent right.

Real Estate Coach Coaching Guarantee

Wed, 16 May 2012 23:05:04 +0000

Why should you use national real estate coaching companies? Let us count the ways.

"My broker gives assistance and coaching sessions, why would I use let alone pay for an outside real estate coach?"

Here are our observations. We recommend using your broker's resources to its fullest extent in getting to the top or your real estate game. The advantage National Real Estate Coaching give you is that you get advice and techniques being used in other markets that your broker may not have heard of or tried yet.

Real Estate sales success is as unique as the people you sell to. We as real estate web site marketing geeks have web sites all over the country and customize them for each area and sales style of the agent or broker. Unlike most real estate web site companies, ours comes with a performance guarantee that has us very involved in each site's success. We have found what works for a flat fee real estate agent in Virginia may not work for a real estate broker in San Ramon. Each market has markets within it. Each type of services may work or not work

Real Estate Coaching from a National company is unbiased as much as it can be (most of the time more than a broker) and gives you a taste of what others are doing in their market. The techniques the coaches develop are from their interactions with their other clients as they analyze and develop solutions to the problems they face.

So comparing real estate coaches and the coaching you recieve from your broker you should find synergy. Real Estate coaching from your broker is useful.

New Real Estate Web Site Domain Name

Wed, 16 May 2012 23:05:04 +0000

Getting a new real estate web site domain name is great but your real estate seo may not show results right away

Why did my search engine rankings drop

Wed, 16 May 2012 23:05:04 +0000

You finally see your real estate web site is ranked on the search engines THEN BAM! It's nowhere. Why does that happen?

It depends (don't you hate that answer?).

It depends on what is going on with your site. I'll start from new site to established and try to cover as many instances as I can writing this at 3am. Its the only time from a crazy life (but fun) that I can write here these days. All my opinions are under the assumptions that you made a real estate web site design and marketing strategy and are using proper and accepted real estate seo techniques.

If your domain name is new then your real estate web site design won't take effect right away on all search engines. However, you WILL get placed temporarily sometime in the first few months (depending on your real estate seo strategy). This is how some SEO guys or girls do the quick scam (see real estate seo scams ) but for us with our performace guarantee contract we do projects based on your sales not flash pan results or lead hype.

So it goes like this usually; put site up, optimize and do real estate seo and notify search engines to visit and then wait for them to start "learning" your site. I SAY wait but that is in relation to the search engines. To get top ranking you should always be working on your site (blog entries, listing updates, etc.)

Usually sometime in the next 60 days your site will show up on the first page of MSN Yahoo and Google for a while. But do a search for the term you came up on. Somewhere up top it will say "Results 1-10 of"

The next number is how many OTHER sites that may be competing for the top page of the search engine.

So as you are trying to stay on the first page, many other sites are hiring professional real estate web site masters and seo gurus to get THEIR site to the first page for the same phrase.

Its the real estate web site version of "musical chairs " as thousands of websites are vying for the first page that only allows 10 websites to be on for free (not including pay per click where you pay to be on the first page). The search engines "crawl" millions of sites and adjust rankings of their search engines daily depending on their internal algorithms which they keep secret so people don't cheat and build sites that are meaningless to web site visitors but sell ads and other things not related to the subject they thought they were coming to a site for.

The search engines crawl sites all the time and then make their adjustments to the pages all the time too. Regular sites that only have a few pages (under 100) the search engines can index fully after just 2 or 3 visits (seach engines can check all of page but index a few pages a visit) but Organic real estate web sites are 10 times larger so it takes months of visits for them to learn fully what their site is about.

So they are learning your site as they learn others.....bit by bit.... and in the process of getting through larger sites they rank you based on the pages they have indexed up to the point of reporting results in their search results.

Another thing I need to bring up is that along with good websites with good intentions, there are real estate web site webmasters and seo gurus that try to cheat. Its in every business but because real estate web sites are just coming of age, search engines "robots" aren't smart enough yet to fully penalize the many real estate web site design companies and real estate seo people that do just enough to get paid. They do just enough to show results then get paid and leave. In another year or so they will be forced to do things the way the internet was intended to be made or they will be out of business as the search engines computer programs they use to crawl and "learn" get "smarter."

So...let's put this all together. Search engine results come from a daily "snapshot" of sites they have evaluated recently, last week or months ago. Combine that with Organic real estate web sites and trick web sites (made from scammers that just use "holes" in search engines programs used to crawl and rank sites) pushing for placement.

There is allot going on in the process but here is the factor that will explain the process concerning the placement evolution of our sites. Unlike many top mass producing real estate web site makers or the one person web shops, our sites have over 900 pages of REAL real estate web site content (isnt it funny how competitors are NOW upgrading to our level after they get spanked by yahoo ?). When we say REAL real estate web content we mean that all pages are ON your site not centrally located someplace else and made to LOOK like its on your site. Large MEGA site producers do that so they can manage page changes or links pages globally rather than the way the internet was intended.

Our large sites have a curve

Direct Mail and Web site traffic

Wed, 16 May 2012 23:05:04 +0000

If you have even the basic website you have a section in it that is called something like traffic analysis. This tells you how many people have visited your site and a host of other things. It should also tell you what someone put into Google , MSN and Yahoo to GET to your site and what page they landed on in your site.

Find that list and do some investigation. Are there any "phrases" that your site ranks #1 or the first page of ALL 3 top search engines?

If you do then when you do your next direct mail campaign I want you to take a portion of your budget and direct it to the geographical or demographical client that might put in that phrase.

An example, we have a client for Jupiter Real Estate that also ranks for "Jupiter Inlet Colony Real Estate" on all 3 search engines. So we advised them to not "shotgun" their direct mail and to take a portion of their budget to market to Jupiter Inlet Colony.

Something like "More people are using the internet for their next real estate experience, When it comes to Jupiter Inlet Colony Real Estate, WE are on all the major search engines and offer a real estate website experience that speaks for itself."

It had some reference to parts of the site for buyers, sellers and other areas and closed with "Anyone can SAY they are full service, our full featured-top ranked website for Jupiter Inlet Colony should SHOW you we want to be your next choice for real estate."

It worked.....the response was twice as high as their usual mailer campaigns. WHY? Because people want action over words and when they look you up for that phrase and you show up on the first page of the big 3 you get points over anyone else that tries to pitch them.

Clients don't care how long you have been in business, that you sold billions or anything about your affiliations.......first and foremost they want results. Before they get to you they want what they want. THEN if you have that? THEN they look to see who you are.

Your website is sitting there.....on the search engine for something.....USE IT!

Another note: sometimes your site has better search engine results than people are using.

What this means is that traffic analysis is only for what happens when people GET to your site, it doesn't go out and look for all the phrases that the search engines have you listed for.

Therefore, before you decide on what phrases you will use to decide on go to MSN, Yahoo and Google and put in some search terms and see for yourself.

You might be surprised that your real estate web site might be getting top ranking for phrases that no one has clicked on yet. This happens when your are climbing to the top and you just got to the first page that day or week and no one has clicked on it yet. There are other reasons why.

But its what shows up that matters and if you show up then market it baby! Take any selling point you can......c'mon you are in real estate where "water view" is marketing at its finest.

What phrases to try that is not on the traffic analysis list? make a list of the cities that are in your searcher on your web site and try these

{city} real estate, real estate in {city}, {city}real estate agent, real estate agent in {city},homes for sale {city}, {city} homes for sale......etc. also replace {city} with {county} or things like "south florida" or "west end" or other slang that describes areas that are famous nationally or locally.

It will take some time but is an extra sale worth it?

Good luck!

increase the response ratio of your mailers by incorporating elements of your website

New Development and contractors

Wed, 16 May 2012 23:05:04 +0000

The market has changed and new home builders and developers look for outside real estate agent's to help. Since the media has hyped up the real estate housing market and sales are off 30%, home developers are reacting by offering severe incentives, discounts and creative financing structures to shield them from losing more.

Years ago new home developers snubbed outside real estate agents, now they look at you like a long lost relative after hearing you won the lottery. Developers are offering 5% and more to the selling real estate agent. They are also notifying agents of the disconts and incentives.

One of our clients in a very high end real estate market stated that developer are dropping their prices from $50k to as much as $200K in order to not keep inventory as we go into the slower time of the market.

We recommend getting an assistant or your broker to give you a temp to contact the local developers ( you might have to contact their corporate offices because local office may be just sales reps who might not be as diligent in helping) and create a contact list, get yourself on their mailing list to stay abreast of incentives.

If you have a top ranked website, have your web geek build a mini version of a developers offering (pick one that you know will pay you commissions on the people you bring) and promote it. Look at our yorba linda real estate client.

Now scroll down to the bottom and you will see "Dry Creek Estates " its a developer site we made for Edie's team so she could go to the developer and get them to give her team commissions from the people her team brings.

This site ranks better on the search engines better for Dry Creek Estates then the developer does. Even for Yorba Linda New Construction this developer mini site ranks better.

This may be too far out there but getting connections with developers and using your website to culitvate deals, newsletters mentioning the newhome market but keeping acutal developers under wraps so you get the deals are just a few things you should think about.

Good Luck!

P.S. mini developer sites are typical for us and our clients. This is just one of hundres of little things we do that other companies don't think about or offer (well now they might......we seem to be copied allot) that have our clients busy when other real estate agents are looking in the want ads Maybe now you might see the value of our page about why are sites are expensive )

Selling Foreclosures

Wed, 16 May 2012 23:05:04 +0000

You will make more money selling the "foreclosure" and "bank owned" market clients than you did all year by doing a little bit of work and incorporating content and this market's mentality.

Get REO bank connections now

Wed, 16 May 2012 23:05:04 +0000

The market has changed hasn't it? Well we are not going to cuddle you and tell you everything will be alright.

But we are not going to tell you its the end of the world. The top producers will always produce. Why? because in adversity they find oppourtunity.

The oppourtunity here is that you will sell MORE property in the next few months than you did all year. The reason is that all year everyone has been waiting to be told to "move" in the market.

Now that the media has reported what you knew all along the word is out. Foreclosures are hitting the market at a rate higher than anyone can remember. Selling Foreclosures is faster and easier than the typical hand holding buyer you deal with in a normal market.

That means you need to have content about foreclosures and the process and how you can help with foreclosures on your site YESTERDAY! and develop bank connections so you can become a "go to" source for them.

You can get foreclosure content for your real estate web site easily but the next thing is getting the "JUICY" content that visitors REALLY want to see.....a list of current bank owned properties.

First we need to talk about how to add the fresh listings then we will talk about how to get REO connections.

What we suggest on getting the listings to your site depends on if you have your own website, if your website has an integrated search with a bank owned category, or if your website has an integrated IDX raw data feed that your IT person can create a foreclosure search module separately from your regular search .......YEOW! you say? ....we got a little geeky there huh?

Don't worry we'll take it back a notch and get to the good stuff right now. I'm going to talk from a "no effort needed" to "advanced" on what to do.

First, create a list from your MLS of current listings. You know like you do for clients that are looking for certain types of property? copy and paste it to your site then every few homes make a break in the page and put something like
"This is a partial list of what's available, this market moves fast so if you are interested in foresclosures and bank owned properties and want better access and instant notification then contact us now to get a more direct access to listings the second they hit the market"

If you have a search function on your site with bank owned or foreclosure choices then tell this to your web geek:

"make a search string that involves the following- select the whole service area in a way that covers all properties (land too) then the categories like foreclosure, REO, bank owned, just reduced......then hit enter.....take the url of that search and "embed" it our site along with the foreclosure content you made."

If they are real experts in web sites they know what to do it.

Here is a "how to" in getting connections with banks REO "Real Estate Owned" departments.

Have your title company give you a list of the lenders who are leinholders to the majority of homes in your market and send a mailer and email to the head of the Real Estate Owned or Loss Mitigation department. Do this RIGHT NOW!

Put an assistant on it, ask your broker to GIVE you an assistant to work on it (but make an "exclusive marketing agreement" that makes YOU the REO person for the broker and to put some of the content you have made for this on the brokers site with YOU as the contact person)hire a temp..........someone other than you because you need to stay focused on begin fresh for deals......but everyone that responds or signs you up to send deals to? call them personally (don't stop at a voicemail....you have to thank them live over the phone so they can get a feel for your personality..it may have them looking at a text list and remembering your personal touch and sending the next deal to you)

Do these things RIGHT NOW and in the next few weeks you will get a few deals from it.

Organic real estate web sites SEO

Wed, 16 May 2012 23:05:04 +0000

What does Organic real estate web sites or organic real estate SEO mean? Well you can make web sites many ways. You can make them using shortcuts or tricks or you can make them honestly.

OK I really didn't say anthing powerful did I? I need to break it down some.

Look at this website for a home in Menifee Lakes Real Estate . go ahead, touch it..click the buttons.

Looks like its a website at www.cortecapri.com right? Well put your mouse over the image of the lake and right click your mouse and go down to "properties"

it shows the location of the site here:

http://www.margehewett.com/cortecapri/index.html

Tricky eh? well the web is full of tricks......some are good and allowable by the internet community.

Many are not and if you take advice from "experts" you might get your web site banned from the search engines.

Organic approaches don't involve pay per click, stealth sites and other techniques that real estate coaching company gurus tell you to use.

It takes going over a checklist of over 170 items to make a true organic real estate web site with organic real estate seo.

Using the latest fads or gimmicks from "heresay" or forums or what you heard suzy did and made a million dollars from can cost you a six figure income.

What is real estate web site sales conve..

Wed, 16 May 2012 23:05:04 +0000

This term we use to describe the benefits of a successful real estate web site . Real estate web site sales conversion happens when a web site visitor decides to you use you for your services. They convert from a looker to a lead and most importantly from a lead to a sale.

Some sites have better conversion rates because their Real Estate SEO or Search Engine Optimization is based on the organic real estate web site design of the site.

Real Estate web site content is key too because if there are no homes to view and you ahve nothing to say then they leave.

Therefore, real estate web site conversion happens when top ranking combine with the proper content for your target market.

#1 on google and NOT make money

Wed, 16 May 2012 23:05:04 +0000

We love it when we get in this heated debate with a real estate agent or real esate coach that wants to talk about how to make a successful real estate web site . In it we usually get to the phrase I like that ALWAYS turns your head sideways like the RCA dog . "Well you can have a site ranking #1 on google and NOT make money with it."

"WHAT? how can that be? how can you not make money if your site is #1?"

Simple.......if your site has nothing to offer or isnt working properly then clients leave. A few months ago someone called and said he was on the first page of google and didn't get any business.

I went to the site and it had little going for it. Blue banner up top with the company name, side navigation with basic stuff (about, contact, chamber of commerce, our listings). It didnt have a way for clients to search the MLS and there was one listing for $145K (he works in a market of $550K average sales price) mobile home.

"So why would you would think you WOULD get business with a site like this" (yeah I know I can use a class on tact sometimes but its this straight shooting that has our clients happy and not feeling they are getting "uh-huh'd" to death.)

He replied, "well Im #1 for Real Estate Site Web Designreal estate homes for sale in {county name} coutny"

Well first the keyword.......ANYONE can get that one....even the real estate web masters or seo guys that just left pizza hut ( I like pizza hut by the way)

I explained to him that even if he had the coveted #1 spots for "{city} real estate"," homes for sale {city}" and "{city} real estate agent " COMBINED he STILL wouldn't get business because his site lacked the basics.

You need allot in your site to get "sales conversion." Sales conversion is what motivates visitors to contact you and you get real estate web site sales conversion from making the site top ranked organically, useable content, MLS listings easily searchable and responsiveness when they ask to be contacted are just a few of hundreds of things that REAL Organic real estate web sites have that the gimmicks real estate experts or real estate coaches call effective.

Real Estate Coaching Company Problems

Wed, 16 May 2012 23:05:04 +0000

Real Estate Coaching is needed more than ever but there isn't anyone telling you how to get advise on the advise givers is there?

Well we use a few companies for our clients so read below and take what makes sense.

You can avoid problems with real estate coaching companies by knowing how to hire a real estate coach and when you do you will come to the conclusion that you are hiring BOTH the coach and the company.

The company should allow you to switch real estate coaches without resentment or drama. It should be seen as a positve and synergistic PART of the coaching process, not a negative.

The contract should spell out what to expect; from your first day to what to each week, month and quarter. Most importantly real estate coaching company problems won't happen if they put at least a 4 sale performance guarantee on their services.

If they don't live by those policies then expect problems with a real estate coaching company and don't go with them no matter how much they discount or how many freebies they give. Your career is worth more than any discount.

Contractually, first you want a performance guarantee of at least 4 sales (that is direclty related to coaching techniques) and the ability to switch coaches without tension or drama.

Pay monthly on a credit card not all upfront. Even though you have a contract that stipulates arbitration and all that, if they don't hold up their end then dispute it with your credit card company. They will let you go back and dispute 6 months worth.

Get clarification in their contract if ANYTHING isn't crystal clear. "If you prove by 3rd party means that you attended every requird phone call and meeting and, and ,etc."...find out what that really means so you make sure you comply.

"if you fail to benefit from our services we will refund you the initial payment of the 12 month period"....hmm does that mean all 12 payments? or the initial one?

its like the saying " For every pushup you do I will do two"...you do 50 and I do 2....I did what I said right?......make sure the wording is plain english and get a signed faxed clarification from an officer of the company not the real estate coach.

Good luck......the right real estate coaching company is worth every penny

Beware of Real Estate Coaching

Wed, 16 May 2012 23:05:04 +0000

When we went to real estate web site masters and SEO gurus to build the next generation of site that would be a fusion of mortgage and real estate site (we would trade real estate leads for mortgage deals) marketing ALL of the big players and one man wonders looked at us like we were nuts. SURE, they took our money and "uh-huh'd" us to death while we explained what we wanted and then waited for months to get a site WE could have done and them saying "OH, you want something else?.....yeah we can't do that"

WAIT! we are getting to the point in a sec.......

So we started this back in 2003, getting out of the real estate-mortgage biz (well we have family running it)and went head on into offering a product that wasn't there. Real Estate Web Site Design and Real Estate SEO with performance guarantees . We are the tiger woods of the industry..........low key with a high success rate. So high that we have yet to give a refund.

Well in our travels we have worked with real estate coaches. We think they are invaluable and EVERYONE can get a technique or critique that could change their game for the better. We Believe this so much that for or Dominator package where we guarantee a high level of income JUST from the internet? We REQUIRE having a real estate coach because we want the client to have every weapon to get that level of personal organization, passion and perspective that allows greatness(no not trying to be a commcercial....just came out like it)

HOWEVER, we are finding that very very few coaches really know anything about how to coach their clients about how to succeed on the internet. They talk about meta tags and using a keyword selector ........or stealth sites and pay per click......or they point to sites that are "kick ass" as they call it and they are not on the first page of search engines and don't meet the requirements of a great site that if you put them and us in the same room with you we'd have you wondering how they call themselves real estate web masters or real estate seo gurus.

TOO many "coaches" are listening to real estate web design "experts" that really have no clue what they are talking about.

EVALUATE your coach and their company.......The cost of bad advice about real estate web site design or SEO means more than a few hundred bucks or someone trying to look good in a crowd.

The right web site WILL make you a six figure income next year.....even in a down market you can make money in real estate on the internet. WE guarantee it.

But that aside.....using someone.....don't take it lightly and follow the crowd because "someone said" something in a seminar.

Whoever you are talking with? they should have at least 30 clients that you can go to the web right now and see free pay per click type results where the sites are in the free area, first page on all 3 search engines or at least the top 15 results on each search engines (MSN, Yahoo and Google).

Successful real estate web site design takes passion and knowing all sides: the geek side, the real estate professional side and the real estate client side

Internet real estate web site coaching

Wed, 16 May 2012 23:05:04 +0000

Tom Ferry Coaching also known as SSI (Success Strategies Institute ) is one real estate coaching company we use. We unofficially use them and others for the areas of coaching OTHER than real estate web site success. Why?

Well we have that covered. We are not web geeks, we have real estate experience that got us into the web site and media business. We were fed up with all the "experts" and so called real estate internet coaches that took our money and advised us with the same gimmicks out there today and ended up with flash in the pan results.

Tom Ferry's SSI real estate coaching , like other coaching companies we have used, is great and we see how new to established realtors get the edge they need. Real Estate coaching is worth every penny if you get with the right company so you avoid real estate coaching company problems .

The only thing that they, as well as many other coaching experts, lack is TRUE insight to real estate web site design and marketing success. Like we mention in other articles about how to hire a real estate coach , real estate coaching companies may be strong in several areas but we have found ALL (now we have only worked with a few so if there are those out there that read this we would love for you to show us you have skills) flunk the real estate web site design and real estate seo tests.

It seems that most real estate coaching companies still push the fads or gimmicks (that true web site professionals see their "advice" as) as cutting edge news.

Stealth sites is not true successl

Using pay per click is not true success

Having too much text (wow cant believe a :guru: said this) in and of itself has nothing to do with your site's success.

Yet month after month we hear from our clients that go to seminars that thats all their coaches and "internet experts" have to say.

Listen, just because some person made a million dollars on the internet DOES NOT make them an expert.

Many real estate web masters and seo guys and girls that stand at a podium and get off that they are touted as experts are just riding the wave and taking the limelight that others paved the way when they were in their one bedroom apartment 4 years ago delivering pizza or dancing on a pole. OK I said that to wake you up and laugh......but its close.

The internet and real estate web masters and seo guru's that you see thumping ther chest have only been around 3 years.

Realize that most people that are coaching you about internet real estate success haven't had it andif they do they are using pay per click and other "internet stimulants" to make it happen. The coaching companies have JUST started offering seminars on it but survey ALL their coaches and less than 50% have thier own site or their clients's sites on the first page of search engines AND making money (you can be #1 on google and NOT make money ).

Tom Ferry Coaching

Wed, 16 May 2012 23:05:04 +0000

You know we are all about real estate performance and highly recommend a real estate coach

Real Estate Coaching is essential for ANY level . An experienced real estate coach can help be the mentor if you are a new agent or a new broker. Even experienced agents who are top producers know that you never learn enough and that the market always changes.

Tom Ferry Coaching, also known as SSI (Success Strategies Institute) is one company that we have been using to ensure that our clients get what they need help with when it comes to other sides of real estate coaching.

We have many of their coaches as clients too because they know we "push the envelope" in internet real estate web site coaching.

We actually are a great combination because they, like many coaching companies, don't know how to coach their clients about what it takes to truly have a successful real estate web site design and marketing system. The reason is that its relatively new and changes faster than any other industry. Our internet real estate coaching has THEIR coaches taking notes so they look good to their clients.

Its all good because we have no clue how to coach on the other areas that are not internet related; expired listings, farming, etc. and Their coaching is invaluable to us for our clients.

We need their expertise in all the brick and mortar techniques we have no clue about.

Get Foreclosure content Now!!

Wed, 16 May 2012 23:05:04 +0000

CNN Real Estate news and all the muck mucks that the sky is falling in the real estate market (like you didn't know) and are choking the life out of the existing market in order to "get the story out"...yeah thanks guys!

Well if you think about it......maybe they did you a favor! We think so.

As a seasoned closer not just a web geek.....let me help those that are stressing out about the upcoming downturn in the real estate market.

The downturn in the market will MAKE you more money in the next 6 months than you did all year this year if you are prepared.

If your real estate web site has content about foreclosures and your real estate SEO (search engine optimization) is getting you placed on the first page of search engines for foreclosure terms you will get more business in the next few months than you did all year..

Why? because the buyers are still around. There are preapprovals sitting around unused because the market has been on "we'll see" status for months. The market is tanking on the retail side and everyone is waiting to see what happens.

Foreclosure deals are quicker by nature and buyers are more responsive in getting pre approved, getting paperwork to you and the lender and getting things done in general.

So you have been catering to clients the last 9 months.....NOW you can be the gatekeeper to forclosures where the average foreclosure buyer has never bought a foreclosure before so you have control!

Get foreclosure content, allot of it, on your site that talks about everything related to the world of buying and investing in foreclosures. But don't just copy and paste it from someplace else.

TALK to your clients on your website like you were at thanksgiving dinner and they ask "what about all this foreclosure stuff they talk about?" The more unique and REAL (no parade queen waves and fake corporate smiles) you make your conversation on your website the more you will connect and get them to contact you.

Get a feed or a daily list that you can put on your site where you show part of it but then have a lead capture system request info to see all.

Get familiar with the foreclosure market if you are not experienced. Ask your favorite bank to talk to their REO (real estate owned) department so you can get a feel of things (put your notes on your website- its great content)

If you are one of our clients you don't need to worry about this because we are already building content and modules to go after what we propose

However, no matter who you use......GET this done now or miss out on allot of business. Remember, all these foreclosure WILL be sold.

Creating a real estate web site strategy..

Wed, 16 May 2012 23:05:04 +0000

creatinging a real estate web site strategy like the e-pro course tries to showcase is more than watching a few videos and taking a class. Its an ongoing commitment that is equivalent to a 2nd job.

That is why we give a performance guarantee and put ALL that you need to worry about into a package rather than sell you pieces and have you bouncing around trying to figure things out.

Our track record speaks for itself and our performance contract gives you assurance that you are with the right internet real estate success team.

Give us a call

Real Estate Web Tip "One House Webs"

Wed, 16 May 2012 23:05:04 +0000

We get "newsletter junk mail" all the time and today I had a minute to look before I deleted. I always try to keep an open mind to new things.

This time however just reinforced our position about real estate "coaches" or self proclaimed "experts" in real estate.

This newsletter was talking about One House Webs and that it was the latest thing. Latest thing? We have been doing it for over 3 years.

Looking at how old their site is http://whois.domaintools.com/onehousewebs.com and you'll see its just a few months old.

Another thing is that ours includes all that AND a blog for free when you your real estate website with us. The admin console inside your main site has a section where you can make them in minutes, as many as you like. Its all in one place rather than going to your website for some things then their place for the one house webs.

We've used them to help get listings for clients by telling real estate agents to take pictures of the prospects house before their presentation. Then pick a look and load the pics and assign the domain name and voila! its done.

We have content to bring to the presentation that shows the client that the agents' site is top ranked for their city AND the agents takes their WIFI laptop

are linking to other real estate website..

Wed, 16 May 2012 23:05:04 +0000

There is a rumor going around that linking to other real estate web sites will hurt ranking in search engines. Its not true.

Web Site Trade in!!!

Wed, 16 May 2012 23:05:04 +0000

Have a Advanced Access , Alamode , Agent Image , VKI Studios , Resi Online , Real Estate Web Masters , Web Content Solutions web site and see you need more? We take trade ins!!!! Not on the list? Call us anyway.

We know it hurts to have paid for a website and not get what you need so we will take them in on trade..up to $1500 trade in value. No we are not trying to be like a car dealer but many of you feel burned because you just spent money and we want to help you get over it so in a few months from now you moved on and are making money and not trying to beat a dead horse because you paid too much.

With our performance guarantee you can't lose so give us a try 888-249-1209 ext 701

Real Estate success on the internet

Wed, 16 May 2012 23:05:04 +0000

As the housing market seems to be slowing some of you don't know what to do. Some have only been around long enough to just know the boom that the real estate market. Some have gone through a few of these and may not be able to go through it again.

Some may be computer illiterate.

Things to think about the real estate market is that all over the country there are recent changes changing the way real estate is being done;

89% of first time buyers use the internet to research
70% of ALL buyers and sellers are using the internet to do online resarch.
97% of relocators and 90% of investors use the internet to find an agent and property

Beware of Succesful Real Estate Web Site..

Wed, 16 May 2012 23:05:04 +0000

We have heard lately from prospective clients that think our real estate web site design is expensive that they have heard of an agent in their brokerage that is getting hundreds of leads from their $400 website.

When we looked into it we saw on several occasions that the $400 website is linked to a $2000 a month pay per click campaign and a $500 a month link campaign. Then they pay $50 a month for an outside search feed and $45 a month for newsletter campaign.

Pay per click

Broker Real Estate Agent web site scam

Wed, 16 May 2012 23:05:04 +0000

First let us say there is nothing wrong with having a broker give you an "agent website."

What you should be aware of is that it will not get you business.

Advanced Access problems

Wed, 16 May 2012 23:05:04 +0000

Advanced Access , a real estate web site making giant, got "spanked" by Yahoo and other search engines this past quarter. If you listen to the forumns and blogs that are out there you would be led to believe that you shouldn't link to real estate websites if you are a real estate agent. This is ABSOLUTELY not true and if you believe them? You will have fallen for what they hoped you would and your site will be stuck with theirs.

The real reason why advanced access got spanked is that their pages are not real. advanced access is a mass producer for years and didn't do anyting when it came to support or search engine optimization like the little guys could. They didn't care because the internet market didn't demand them to make things right. The biggest thing is that you the agent can't tell what is a real website and what is a fake web site. Click on this Menifee Real Estate web site. It looks real doesn't it? Click all over it. looks like a website. Now go here: http://www.margehewett.com/cortecapri/index.html

You see that the site is actually located someplace else. Its a technique that large producers but especially advanced access used. Why? because if they had links pages and certain content pages in a central location and hidden then if changes needed to be made it takes less time. That is the key to their success if you want to call it that. Mass production and central management that benifits their company over the effectiveness of your site if it was done honestly.

Its no different than any big business behavior, give to the public what you can advertise is a solution and no one will know better till they do then advertise again your "new and improved" solution.

They got away with it because you the agent couldn't tell. To all the advanced access site owners; did they say "you have over 300 pages of content but its not really on your site and we made tricks to make it seem like its on your site?" No.

The big business attitude had them thinknig they can do what they want. They spend more money PUSHING their sites than they do in research and development. They know like William Morris that if you advertise enough the propoganda enough people will bite.

NOW that their income is shrinking they are finally (only after the fact that Yahoo spanked all the sites they do) rushing to come up with REAL websites. Yet even what they are proposing STILL is not a full service site. They still have you signing up for search engine optimization, recommending other parnters to help you and DON'T have anyone to send you to actually RUN your business.

You can't just single out advanced access with this because many real estate brokerages do the same thing to their agents by giving them a website and making it seem like they're are going to get deals from it when its a broker real estate agent web site scam.

Prudential and Yahoo Concerns

Wed, 16 May 2012 23:05:04 +0000

We have had real estate agents bring up Prudential and Yahoo and comments like "my office manager says I don't need to worry about the internet, they have an inside relationship with Yahoo and I will get my leads from them."

We had another call from a clent saying "hey, (agent's name)'s website is doing better than mine and they get a ton of leads and its because they went to our in-house prudential guru and he recommended so and so."

Well after we analyzed it, we found out whats going on.

Our observation is that we applaud prudential for "getting it." However, comparing them to what SHOULD be the standard in real estate web site design they are not doing anything special or anything we haven't been telling you for years. We have always said is that our sites can have an agent competing with a broker on the internet and that we thought it was amazing that name brand national brokerages were not spending more money in making sure they entrenched themselves in top searches. Its a duty to be on the forefront of a national broker to ensure that they and their agents dont get shut out.

However, like the advanced access fiasco, some CEO's dont act till its overwhelmingly in thier favor to do so. Prudential's alliance with Yahoo is great and they are milking the connection but as we told someone today "being related to Dan Marino doesn't mean you can play pro football."

What concerns us is comments by middle staffers and management telling agents that the agent's "company website" at prudential is good enough because of prudentials alliance with Yahoo. This is not true.

First lets look at the typical corporate website (prudential or otherwise) that is given to most agents. Its not a real site! the pages are not exclusively residnt to the agent's domain name. If you have to "point" or "forward" your domain name to a page extension? its not real and search engines don't give full credit. That is what caused advanced access search engine problems.

Next is that you have nothing developing for yourself. The people that get sites of their own and have them professionally developed are walking into brokers and striking better employment terms. Why? Because by having a developed website you have a working asset to bargain with.

Its like an established realtor of 15 years, they do deals without effort. Well in less than two years you can have a website that can outperform your brokers. Thats right, with us or someone at our level you can create an asset in your real estate web site.

Ask The Henderson Group of Destin Fl Real Estate. "We have had our site a short while but this year during the toughest market ever we landed a $3.8M deal. This year we've done well when others have gotten out of the business. We have carried the production weight of our broker." They explain further; "We do so well that if we didn't have such a great deal already it would be easy to name our price with another broker."

You don't have to use us, just get a site and work on it. In the next year put 15% of your budget toward reputable companies that will give you guarantees in writing and you will turn a website into a bargaining chip or a retirement fund (never sell your site by the way-broker the leads when you want to get out of the business and coach them on how to convert leads to sales).

Keep taking leads from the broker site but in a short time you will have your own.

How to get links fast

Wed, 16 May 2012 23:05:04 +0000

Link Exchange webmasters, beginning to advanced, looking to get instant links will search for phrases on Google MSN and Yahoo that tell the webmaster that the site will add their sites instantly.

Instant linking phrases are:

"add your site instantly"
"if a reciprocal link is not added within 5 business days, we will remove the link to your website."
"add your link"
"instant link partner"

There are more but you get the idea right? Ok then, next is doing searches for page types like:

"addlink.XXX"
"link.XXXX"
"links.XXXX"
"instantlink.XXXX"

Where XXXX can be different page formats (html,asp,php,shtml)

The results will be web sites that allow you to add your site instantly. Is it allot of work? sure but its free.

If you have a little money then the next step is to spend some money and join a real estate link exchange web site. Why? well if you are in real estate its obvious because link relevance gives more power to your link exchange efforts. But if you are not its one of the better choices because as long as you are somehow related you will get more power

How do I back up my site?

Wed, 16 May 2012 23:05:04 +0000

go to your login page and login in. Then when you are inside go to the web site settings tab on the left side.

Real Estate Coaching advise

Wed, 16 May 2012 23:05:04 +0000

You wouldn't go to a podiatrist to have open heart surgery right? So when you think of real estate coaching realize that you need a real estate coaching company that will give you a team of coaches and that they would rotate you from one to the other.

Now a real estate web site coach ? Check our real estate web site design success record .

lead sales management

Wed, 16 May 2012 23:05:04 +0000

lead sales management

real estate web mastering

Wed, 16 May 2012 23:05:04 +0000

real estate web mastering

Real Estate SEO google data center

Wed, 16 May 2012 23:05:04 +0000

Take a look at this link where Google datacenter IP addrresses are listed in detail

Google has quite a few seperate datacenters (DCs), each of which contain the entire index and the entire algorithms. To all intents and purposes, they are independant of each other. They don't all contain indentical indexes, and they don't all contain identical algorithms (programmes that do the rankings). It means that they often produce different results to each other.

When you do a search, you get the results from whatever datacenter Google chooses at that time. Unless you search a specific DC's IP address, Google chooses the DC to return the results from, and they choose it with every search you make, including when you click to get the next page of results. It's not uncommon for the next page of results to be provided by a different DC than the previous page of results.

Here are the IP addresses for the google datacenters

Free Pay per Click Real Estate

Wed, 16 May 2012 23:05:04 +0000

The Power of Professional Web design over Pay per Click

There are many ways to get traffic to your site. This report will match up Pay per Click against Professional Real Estate Web Design. The goal is to be seen on the internet, being on page 5 is nice but page one is better. Being in the top 5 is what can make six figures off the internet.

Maybe you have read our article on How to place Pay per Click ads and what to consider regarding results with search engines. Now that you have done that or are a seasoned Pay per Click user, lets talk about it.

Most successful Real Estate Pay per Click Campaigns run $1000 to $10,000 (yes that much…..we are not making this up…it was what some people were paying before they met-hired us)a month. Once you catch your breath from astonishment let us tell you that an effective Pay per Click Real Estate Campaign brings the right real estate team an extra $100,000 to Millions in commissions. Many real estate agents just put it as a necessary monthly advertising expense to getting the business off the internet. Looking at all the periodicals, coaching publications and listening to the water cooler gossip; “Pay per Click” is the buzzword-fad of the moment.

Most Real Estate professionals don’t know that they can get the same results WITHOUT Pay per Click. How? Well looking at the search engine results see the middle section in white? That area is free. The search engines don’t charge for that area because they use it for the sites they have analyzed as being the most relevant to your question-search phrase. So if you spend your money right, Professional Real Estate Web Design and Content will give you the more than Pay per Click. Here’s how:

• Search Engines Rank Websites highest when they have the best content for the search phrase
• Unique content ranks your site higher than the same document written the same way on 150,000 sites
• The way your site is designed WITH the unique content ranks your site the highest and keeps you there
• Once your site is large enough with content and features it takes less to maintain the site’s placement
• You get more keywords showing up on search engines than you would put in your campaign
• Once your content is in it continually works for you month after month and works with other content on your site
• Costs for Real Estate Web Design and Content is CHEAPER on an annual basis and get better results
• 2nd, 3rd, 4th year costs are significantly cheaper than Pay per Click.
• The longer you own the site the harder newer sites or less developed sites can compete in taking your ranking

The fact is, sites that are designed well are cheaper but take longer to climb up to the front page than Pay per Click. However, once a well designed and content packed site gets ranked? Its priceless compared to the money it would take in Pay per Click fees to duplicate ALL the keywords and all the clicks that. Our sites get top ranked for over

Jupiter Real Estate Case Study

Wed, 16 May 2012 23:05:04 +0000

Andrew Russo, a Jupiter Florida Real Estate Mega Broker was doing well before we met him but his internet sales force was non existant. He knew that the future is the internet and with more users using the internet than ever before, last year 30% MORE people bought on the internet …and its expected to double in the next few years ……

But with so many Real Estate Web Design scams out there he didn't know where to go. Most people have real estate sites but very few perform. However, Howard Fishman, a jupiter real estate agent , worked for Andrew and showed him the dedication he got from HIS team at NailSoupMedia.

Jupiter Properties of Distinction wanted to dominate their area and Nailsoupmedia came through. Below is our PROOF not just words that we deliver!!!!!

From: GT
Sent: Monday, January 02, 2006 9:16 AM
To: 'Andrew Russo'
Subject: Search Engine Results

Hey Andrew,

Your site went live December 13^th and in less than 30 days you have great search engine ranking. I only looked for FIRST page ranking and only for MSN and Google and a few for Yahoo.

MSN Results

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Jupiter+Inlet+Colony+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Jupiter+Island+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Admirals+Cove+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Evergrene++real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Tequesta+River+Front+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Abacoa+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Ballen+Isles+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Jonathan's+Landing+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Jupiter+Hills+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Mirasol+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Ritz+Carlton+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=PGA+National+real+estate

http://search.msn.com/results.aspx?FORM=TOOLBR&q=Frenchman's+Reserve+real+estate

Google Results

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=Frenchman%27s+Reserve+real+estate&btnG=Search

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=mirasol+real+estate&btnG=Search

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=jupiter+hills+real+estate

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=jonathan%27s+landing+real+estate

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=ballen+isles+real+estate

http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLG,GGLG:2005-43,GGLG:en&q=tequesta+river+front+real+estate

http://www.google.com/search?hl=en&rls=GGLG,GGLG:2005-43,GGLG:en&q=tequesta+riverfront+real+estate&spell=1

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=evergrene+real+estate&btnG=Search

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=admirals+cove+real+estate&btnG=Search

http://www.google.com/search?hl=en&lr=&rls=GGLG%2CGGLG%3A2005-43%2CGGLG%3Aen&q=jupiter+inlet+colony+real+estate&btnG=Search

Yahoo

http://search.yahoo.com/search?p=jupiter+inlet+colony+real+estate&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt

http://search.yahoo.com/search?p=admirals+cove+real+estate&ei=UTF-8&fl=0&pstart=1&fr=FP-tab-web-t&b=11

http://search.yahoo.com/search?p=evergrene+real+estate&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt

http://search.yahoo.com/search?p=tequesta+river+front+real+estate&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt

http://search.yahoo.com/search?p=ballen+isles+real+estate&ei=UTF-8&fr=FP-tab-web-t&fl=0&x=wrt

Basically you have top ranking on all areas. You have had 3 leads that should turn into sold business (keep me posted as to what happens so I can make sure the site brings nothing but DEALS.

I hope you see this has smoked your advanced access site (seeing we noted you had NO rankings for anything) and should have your faith in us that we deliver what we promise.

Paypal merchant account Security model i..

Wed, 16 May 2012 23:05:04 +0000

Paypal's new merchant account system? may be fine for the occasional transaction but we have found that they are terrible for anyone dealing with prestigious clients. It has to do with the way they process approvals and their "security model" that will actually stop the transaction when they already have an approval and tell YOU the transaction was denied and make it seem like by the credit grantor because they say "card denied" not "we rejected the transaction for reasons we won't tell you."

First let us say that we did $1.7M in sales last year. We are a division that has been around 10 years and the parent generated $7.1 Million last year. We have A+ credit and no debt. All library books are brought back on time.

It started when years ago we used paypal RATHER than using a real merchant account. It was a cheap way to do business. But then we had some transactions denied. However, the clients that their card was "denied" were actually real estate agents that have excellent credit, make $400k a year and had no balance on the card they gave.

We were puzzled. But after a few happened within 60 days we started looking into it. Apparently PAYPAL has a mysterious "security model " that will decline a transaction and give no reason other than "well the security model turned it down"

Go up 3 levels at paypal and you get the same buzz phrase. Its there answer to get you off the phone. They don't care.

Looking at the situation where affluent clients we had were getting snobbed by paypal we had not other choice and step up and hire a legitimate merchant account company. Well we have had no problem.

Then Paypal launches their merchant account and says they are better and cheaper. One of our 3rd party providers swore by it "its great." So we split up our transactions, half with each.

For the first 30 days was great. Then the other shoe dropped. A client came to us for our top of the line site and gave us their card. Paypal said the card was declined. We contact the client and they check with their bank. Long story short we find the transaction WAS approved by the bank. The debit card showed it was charged $1.00 for verification and then the full amount. The funds were out of their account AND we didnt have the funds OR an approval

See PAYPAL, after 3 people and an hour of being on hold, finally admitted that they DID get an approval from the bank. But their "security model" declined the transaction. The security model declines the transaction AFTER they got the approval not before.

We can go on and on but the bottomline is this. Paypal is censoring who you are going to do business with. Their security model stops legitimate transactions and tells affluent and highly professional clients (who make more than the person that developed the model) that "they are declined."

Do YOU want to play russian rouelette with your business by having you and your client go through this experience?

We are no longer using paypal because we can't rely on it and we don't appreciate their "security model" telling our legitimate, affluent and highly professional clients that their credit is not good.

When paypal turns down a transaction the client sees that WE are turning them down or that something is wrong with us.

Stay clear of Paypal for doing serious business. Selling bunny clips for .50? yeah maybe but dealing with considerable price points and presitgious clients? Think about it

Do you want them making a judgment on YOUR clients or giving the appearance that your business has a problem collecting on a perfectly good card?

New found hole in Windows Protection

Wed, 16 May 2012 23:05:04 +0000

New found threat with Microsoft products that have spyware getting around ad-aware, spyblaster and nod32.

Our Real Estate Web Site Optimization group found it Tuesday December 27th. Windows metafile flaw are now rampant on the net. All versions of Windows are affected, but Windows 2000 and XP users can download a special fix from Ilfak Guilfanov. Steve recommends downloading and installing this fix as soon as possible.

Windows Meta File Fix Here is a temporary fix till everyone catches up.

How can a Real Estate Coach Help?

Wed, 16 May 2012 23:05:04 +0000

Most people would think " I don't need a real estate coach, no one else uses one. Besides I'm doing fine" However,what if you could find someone that was better than you and wasn't your competition and would gaurantee you'd learn enough to make it worth your while or your money back. Well that is what a Real Estate Coach would do. Whether you are just starting out or have a full staff, great coaching can give tips that can save time.

How to get top rankings on real estate w..

Wed, 16 May 2012 23:05:04 +0000

When it comes to getting your site to the top of the search engines is easy. Keeping it there and not get banned from trying tricks? Its hard work. Read more on How to get top rankings on real estate web sites.

The internet grows a million pages a day. More and more webmasters are touting to their clients that they will "get them ranked on the first page of search engines." But there are only 10 results on a page. How can hundreds of webmasters promise you they will deliver? They can't. How can you sift through the gimmicks and scams? Well here are some things to think about.

Top placement comes from combining many areas of web site construction; content, interlinking, architecture, outside linking, content updating constantly and more. It takes design and allot of work to get results that KEEP your site on top of search engines.

Now there are ways to trick some search engines and having a new site will get you rankings for a few days but in time both scenarios have your site "dropping into place." Some tricks that webmaster wanna be's use might have you off search engines for months.

Handing a hobby site over to a webmaster is one thing but a real estate website? Think twice. Successful Real Estate Web Sites earn $100,000 to over $1M in commissions to their owners. With that kind of bounty do you think that successful real estate agents get there on $500 or $1500 in web site gimmicks? Top placement is not going to happen with a cookie cutter website with basic pages.

Link Campaigns- good, bad, and ugly

Wed, 16 May 2012 23:05:04 +0000

Link Campaigns- good, bad, and ugly

Specialized Content brings more visitor..

Wed, 16 May 2012 23:05:04 +0000

Specialized Content brings more visitors

Search engines, such as Google , create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, Google and similar search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Relevancy Rankings

Most of the search engines return results with confidence or relevancy rankings. In other words, they list the hits according to how closely they think the results match the query.

Most search engines use search term frequency as a primary way of determining whether a document is relevant. If you're researching San Diego real estate and the words "San Diego real estate" appear multiple times in a Web document, it's reasonable to assume that the document will contain useful information. Therefore, a document that repeats the words "San Diego real estate" over and over is likely to turn up near the top of your list.

As far as the user is concerned, relevancy ranking is critical, and becomes more so as the sheer volume of information on the Web grows. Most of us don't have the time to sift through scores of hits to determine which hyperlinks we should actually explore. The more clearly relevant the results are, the more we're likely to value the search engine.

Try it for yourself!

Use this Google search to find the search phrase "Real Estate"

The search engine will return results, and MANY of them, on web pages which pertain to real estate.

NOW try this search phrase: "San Diego Real Estate"

The search engine will return results on real estate related web pages BUT place the MOST RELEVANT ones, the one pertaining to those in San Diego, first.

Therefore, you can imagine if you had a specific AREA to promote, such as CARMEL VALLEY, your web pages could be customized to include these search terms: "Carmel Valley Real Estate San Diego" Then your web pages could be ranked higher than others listing only San Diego Real Estate when individuals are looking for a home in that area.

In addition, your entire website becomes more powerful by having multiple keywords properly placed to include SPECIFIC areas in and around your service area.

Optimized Reports Improve Site performan..

Wed, 16 May 2012 23:05:04 +0000

Content is King but Optimized Content is God. Why? Because search engines give your site more prominence the more you put into your site.

Before the internet became hip and the "MAN" started trying to weild it to commercialize it (OK just had to put that in there), the soul of the internet had already been established.

The internet was founded on providing free access to a free exchange of information that would be as informative as talking to an expert on each topic, not slanted or biased in order to sell you something.

The Keepers of that promise? are the search engines like MSN , Google and YAHOO . The fact that they capatilize on it? well just put that aside for now. Search Engines have found that making their searches more intelligent has clients using them more. Think about it, if you ask it San Diego Real Estate and you get result pages for Viagra, Canadian Meds and Online Gambling you will stop using their searcher.

So Search engines work on

Evaluate Real Estate Search Engine Optim..

Wed, 16 May 2012 23:05:04 +0000

How to evaluate a Real Estate Search Engine Optimization Company or "Expert"

how long will the search engine results ..

Wed, 16 May 2012 23:05:04 +0000

how long will the search engine results last

What should I know about Real Estate "SE..

Wed, 16 May 2012 23:05:04 +0000

What should I know about Real Estate "SEO"

So how do I optimize my site for search ..

Wed, 16 May 2012 23:05:04 +0000

So how do I optimize my site for search engines

Purchasing Links for Pagerank buy links

Wed, 16 May 2012 23:05:04 +0000

Google bases part of its ranking algorithm on the number, quality, and variety of inbound links to a website. Lately Google has thrown in the wrinkle of looking more heavily at authority links, but the concept is still the same, and more importantly, the message is still the same to website owners: linking is important.

Because getting quality links is important, entrepreneurs have jumped into action developing every sort of flavor of a company promising to get website owners hundreds (if not thousands) of quality inbound links. Among these companies are link exchange communities, software programs, article writing systems, blog creation systems (or splog creation systems), and link purchasing. Today we are going to just focus on purchasing links as the subject has been in the news lately.

Link Buying – What Is It?

Link buying is a very simple idea. Website owners need high quality (read high PR) inbound links. Websites that are of high quality are looking to monetize their websites. The opportunïty is thus created – high quality websites open a section on their website where a website owner can purchase a plain text link with the hopes of improving their website ranking.

Nöw, admittedly, link buying has become a bit more complicated than this. What started off simply as one website owner asking another if they would link to them for a fee is nöw a significant industry. We have link brokers, advanced link management systems, etc. The idea is still the same, however – buy a quality link with the hopes of increasing your ranking.

Is Link Buying OK With the Search Engines?

Well, Google does not like link buying. It is Google's view that buying and selling text links lowers the overall value and trustworthiness of links on the Internet. Matt Cutts posted back in September how Google and many of the people at Google feel about buying and selling links. In a word, they don't like it at all. Although they recognize that some people would buy links just for the traffïc, it is their opinion that if someone wants to buy a link, they should add the "nofollow" attribute to the link to make sure that it does not get included in a search engine ranking.

Yahoo has also come out against purchasing links. However, blogger Jeremy Zawodny , who also happens to be an employee of Yahoo's search department started selling links on his blog. The link will be around for 1 month as he is testing various monetization methods on his site. These links, for those of you paying attention, do not contain the "no follow" attribute. Although this does not constitute an official endorsement of buying and selling links, it does mean that at least one influential person at Yahoo is at least open to the idea of using link purchasing as a valid monetization of a website.

As a sidenote, could this be a bit of a glimpse at how Google and Yahoo! Rank websites? We all know that Google puts a lot of emphasis on the meaning of links from one site to another, which is why they are fighting so hard to reduce link trading and link purchasing. Is this possibly a glimpse showing us that Yahoo does not put as much weïght on links as Google? Or could it be that Yahoo is more confident in their ability to determine a page's natural relevancy?

So Should I Buy Links?

It would be so easy to say that buying links is a decent practice and that you will nevër get in trouble for doing so. Heck, I would love to be able to buy a few links, including one on Jeremy's blog. But the truth is, if you want to rank well in either search engine for the long-term and not face a future penalty, you should probably refrain from buying links. Google has stated several times (many times through Matt Cutts) that buying links is not an acceptable practice and that doing so can get you in trouble. Matt shows an example of where this is the case at http://www.mattcutts.com/blog/tell-me-about-your-backlinks/ . According to him, Google has gotten quite adept at identifying purchased links.

I have no doubt that there are thousands of examples of sites that have purchased links only to see their rankings improve significantly. I seriously doubt that Google or any search engine that places significant weïght on linking can properly determine whether every link is bought or natural. You may be able to buy a link and have great success with it.

But when it all comes down to the choice you have to make, you have to realize that link buying is a risk. If a search engine catches you buying or selling a link, they will undoubtedly consider your site to be more questionable. What we must also realize is that they are no longer relying simply on scripts to identify what they consider to be sp@m, they are also using human eyes to confirm what their scripts find.

The Exception to This Rule

Every rule has its exception, and this rule is no exception. There is a legitïmate förm of link buying. One of the really good things that has come about from link trading, buying and selling is that we have learned that plain text links have the ability to bring in real traffïc. If this is what you are after, then buy links to your heart's content.

Of course, you might want to make sure that you don't get in trouble for buying links, even if your intention is completely innocent. Although Google has gotten better at determining what links are purchased and what links are natural, they still can not determine a person's intent. To keep yourself safe, always request that the person you are buying the link from adds the "nofollow" attribute. This will protect both you and them from getting penalized.

Overall Linking Strategies

The conversation of linking schemes and methods is one that has been played out in many different forms. Many people have had success manipulating linking schemes, and there are some very good organizations out there that can get you a quality inbound link. Regardless of what new scheme you hear about or even participate in, your biggest linking goal should always be to find those high quality, one-way inbound links that occur naturally. These would be the type where someone links over to your website because you actually have some quality content to offer rather than some monëy or deal to offer.

Linking strategies and schemes will no-doubt evolve. I have heard of a few recently which I think can be very successful, but nothing will ever beat a quality, natural link from a source that links to you because you have something to offer.

About The Author
Mark Daoust is the owner of Site-Reference.com .

This article may be reprinted as long as an active link remains to the original article, which can be found at http://www.site-reference.com/articles/ .

Submit your site to 700,000 search engin..

Wed, 16 May 2012 23:05:04 +0000

Submit your site to 700,000 search engines!is on the fence of being a gimmick. It's more of charging you for something you can get done cheaper.

Your site is not listed on search engine..

Wed, 16 May 2012 23:05:04 +0000

If you get emailed or even a phone call on this one BE WARY and careful before you let this weasel in and ruin your site performance

First page of google in 24 hours!

Wed, 16 May 2012 23:05:04 +0000

First page of google in 24 hours!
This is classic SEO scam 101. It sounds great but its just a ruse. This get rich quick only works for the spammer. Read this report to learn about it and save yourself time and money about this.

This is an easy one to show.

REAL ESTATE WEB SITE SEARCH ENGINE OPTIM..

Wed, 16 May 2012 23:05:04 +0000

REAL ESTATE WEB SITE SEARCH ENGINE OPTIMIZATION

lose page rank search engine making a ne..

Wed, 16 May 2012 23:05:04 +0000

dont lose page rank or search engine placement when making a new site

Real estate web design saves thousands i..

Wed, 16 May 2012 23:05:04 +0000

Great real esate web site design will save thousands in fees so before you finalize your advertising budget you should consider what we wrote here. By reading the hundreds of pages of articles here they show unique content and the archeticture in which the pages are laid into a site will bring more traffic than pay per click.

Bogus Pages

Wed, 16 May 2012 23:05:04 +0000

Bogus pages have different meanings when talking about the internet. Here is our impression.Bogus pages are pages that appear to be on your site that are actually hosted on the web site designers server and not resident on your site. Why do they do this? because it makes it easier for the web design company to maintain. Its the lazy persons way to make it seem like they are giving the real estate agent more unique content when they are not.

Successful Real Estate Web Site Design

Wed, 16 May 2012 23:05:04 +0000

OK, so what is the best real estate web site design? The following are a few things so you know we know what we are doing:

Must talk to your top five client types (first time buyer, investor, rebate buyer, relocating to your area, 0 down buyer, poor credit buyer,etc.)
Must visually tie together your coverage area and communicate the character each area has to offer (how many people first contacted you to see properties in one area and then "learned" where they should really buy after showing a bunch of houses in the wrong area.....let your new site do that virtually and save your time and gas )
Must give instant access to buyer and seller data . Buyers want instant access to searches without registering. Sellers want comps of their area in seconds. Both are tired of most sites attitude of "us first then you" mentality. Let your website give them something first and you are one step closer than your competitors; something clients remember when its time to pick someone.
Have a wealth of unbiased knowledge for the million questions they have about the process . They more you can show all they need to know AND all that they need to be aware of if you were not around in the process means the more you will they will use you.
Respond Respond Respond They hate filling out forms online. And not having a quick response can turn a hopeful prospect into a bitter prospect. Just like you would expect when you are shopping online,when they put their trust in your siteto send their contact information they need to be acknowledged; from autoresponders emails immediately thanking them to you calling them in less than 10 minutes from their email.
Show more than just the services of a Real Estate Agent . Your site needs to communicate the area overall, give them reference and why they would move to an area within your service area. Your site needs to show attractions and lifestyles just as much as home detail information. Waterfront, attractions, sports, lifestyles and more. Movers, home stagers, landscapers, painters and others that your clients need to get access to adds even more confidence that you truly offer full service and are not just a slogan

As the design of content unique to you and your area comes together onto your site, it naturally gets you top placement with search engines because you are communicating to more internet visitors.

Take your old site to the test.Truthfully, it's based on one area with little blurbs about cities close to the main area. But which cities are waterfront, inland, ranch style, predominantly condos, 90yr victorians, new construction, little italy, chinatown, cookie cutter "boxes" 5 feet from each neighbor, etc? Which community is closer to kids attractions and nightlife and which are secluded? Is your site over 400 pages of content on your site not bogus pages . These are just some things. Great real esate web site design will save thousands in fees

What is a Cookie Cutter Real Estate Webs..

Wed, 16 May 2012 23:05:04 +0000

Getting a cookie cutter website is cheap upfront but is more expensive in the end. Why? because as you saw from the anatomy of a successful website , unique content is what the search engines love and will get your site higher placement for free. But many real estate web site companies have over 150,000 web sites with the same pages as yours.

Real Estate Blog

Wed, 16 May 2012 23:05:04 +0000

Whats the big deal about a Real Estate Blog? They boost your traffic and search engine results. Read more about this free web site traffic generator

Real Estate Website Performance Guarante..

Wed, 16 May 2012 23:05:04 +0000

No one offers a Real Estate Website Performance Guarantee like we do. See why its crucial to your overal success

Link Power Exchange PR5 PR6 PR7 PR8

Wed, 16 May 2012 23:05:04 +0000

Does the following look like secret code? "Link Power Exchange PR5 PR6 PR7 PR8." Well let us explain why a Link exchange plan let we do is crucial to your real estate web site success.

Here is what to be careful of:

Part of achieving top search engine positions is through links from other Web pages. These links can come from people who like your site (natural links), reciprocal linking, directory submissions and a few other ways.

The goal of trading links is to get quality links for quality links. True quality links will carry benefits far beyond that of attaining a coveted position in the search engine results. The links will bring traffïc from the Web page linking to your Web page. Therefore, you want to ensure you trade or barter links from quality partners.

Sometimes it's hard to determine who is a quality linking partner, even for the expert. So, how can you tell if your link is on a Web page where its value will not be very good?

The short list below highlights ways of diminishing or nullifying the value of a link to your site from another Web page.

Meta Tag Masking - this old trick simply used CGI codes to hide the Meta tags from browsers while allowing search engines to actually see the Meta tags.

Robots Meta Instructions - using noindex and nofollow attributes let's the novice link partner see the visible page with their link while telling the search engines to ignore the page and the links found on the page. Nofollow can be used while allowing the page to be indexed which gives the impression that the search engines will eventually count the link.

Rel=nofollow Attributes - this is not a real attribute based upon HTML standards, but rather it is an attribute approved by the search engines to help identify which links should not be followed. This attribute is often used with blogs to prevent comment and link sp@m. The link will appear on the Web page and in the search engine's cache, but nevër be counted.

Dynamic Listing - dynamic listing is a result of having links appear randomly across a series of pages. Each time the link is found on a new page, the search engines count consider the freshness of the link. It is extremely possible that the link won't be on the same page upon the next search engine visitation. So, the link from a partner displaying rotating, dynamic link listings rarely helps.

Floating List - this can be easily missed when checking link partners. Essentially, your link could be number one today, but as new link partners are added your link is moved down the list. This is harmful because the values of the links near the bottom of the list are considered to be of lesser value than the links at the top. With the floating list, it is possible to have your link moved to a new page whose PR value is significantly less or non-existent and the new page may not be visited and indexed for months.

Old Cache - the caching date provided by Google indicates the last time the page was cached. Pages with lower PR values tend to be visited and cached less often than pages that have medium to high PR values. If the cache is more than six months old, it can be surmised that Google has little or no desire to revisit the page.

Denver Pages - while Denver, CO is a nice place to visit, Denver Pages are not a place you want to find your link in a trade. Denver Pages typically have a large amount of links grouped into categories on the same page. Some people call this the mile high list. These types of pages do not have any true value in the search engines and are not topically matched to your site.

Muddy Water Pages - these are dangerous and easy to spot. Your link will be piled in with non-topically matched links with no sense of order. It's like someone took all the links and threw them in the air to see where they land. These are worse than the Denver Pages.

Cloaking - cloaking is the process of providing a page to people while providing a different page to search engines. You could be seeing your link on the Web page, but the search engines could possibly nevër see the link because they are provided with a different copy. Checking Google's cache is the only way to catch this ploy.

Dancing Robots - this can be easily performed with server-side scripting like PHP and is rarely easy to catch. In this situation people that attempt to view the robots.txt file receive a copy of the robots.txt file that does not include exclusion instructions for the search engines. However, when the search engines request the robots.txt file they receive the exclusion instructions. With this situation the links pages will nevër be linked and you'll nevër know why without expert assistance.

Meta Tags and Robots.txt Confusion - which instructions have the most weïght? Don't know the answer? Shame. Search engines do. If they conflict, the page Meta tags are typically considered the rule to follow.

Link the Head - while these links do not count in the search engines and do not show up on the Web page, they do get counted by scripts or programs designed to verify the links exist. These programs only look for the URL within the source codes for the Web page.

Empty Anchors - this is a nästy trick, but can be an honest mistake. The links exist and are counted by the search engines, but unfortunately are neither visible nor clickable on the Web page. So, there are no traffïc values from the link.

The goal of trading links is to trade them for equal value. Understanding the ways people will attempt to prevent passing a quality value from their Web page to your Web page can help you avoid these useless links. If your link partner pulls under-handed tricks the links they trade you are useless.

While you may nevër be an expert in knowing all the latest tricks, traps and tests, you can nöw become an expert in knowing the thirteen mentioned above. Ensuring your link partners are not following or using these tactics can help improve the quality of links you gain from other Web pages. By having quality links pointing to your Web page you will gain additional traffïc through organic search engine results and visitors driven directly from your linking partners.

About the Author

Lee Roberts, The Web Doctor(r), is President/Founder of Rose Rock Design, Inc. (http://www.roserockdesign.com) a website design company and Founder of the Apple Pie Shopping Cart (http://www.applepiecart.com), an ecommerce shopping cart .

Article Source:http://articles.simplysearch4it.com

Text phone notification of real estate l..

Wed, 16 May 2012 23:05:04 +0000

Text phone notification of real estate leads. Why is it important and why could it make you and extra $30,000 next year. Here is the scoop on a valuable part of your real estate marketing gameplan

VIP section for clients

Wed, 16 May 2012 23:05:04 +0000

VIP section for clients, what is it? and why could it make you $30,000 next year? read on to find out.

Real Estate Website Marketing Center

Wed, 16 May 2012 23:05:04 +0000

The right Real Estate Website Marketing Center can save you time while being more powerful than hiring a staff. See what a marketing center should do.

Lead Manager

Wed, 16 May 2012 23:05:04 +0000

A great Real Estate Web Site Lead Manager is crucial to your internet real estate success. See what we have and what to make sure you get if you dont use us.

Automated Link Management

Wed, 16 May 2012 23:05:04 +0000

Automated Link Managers are worth it in order to get great search engine ranking. See what they do and how to evaluate which is best for you

Search Engine Optimized Content Real Est..

Wed, 16 May 2012 23:05:04 +0000

Don't be fooled by the scams of Search Engine Optimized Real Estate Content. Know that is it crucial to have this kind of content but also know how to spot what is NOT great content.

Vertical Home Listings Scroller

Wed, 16 May 2012 23:05:04 +0000

Vertical Home Listings Scroller has two functions that will increase traffic to your site AND attract clients to view homes more.

What is Web Site Sales Conversion

Wed, 16 May 2012 23:05:04 +0000

What is Web Site Sales Conversion

15 Second Appraisal

Wed, 16 May 2012 23:05:04 +0000

15 Second Appraisal has many jobs in getting you more listings and more sales conversion from all other users of your site. Here's why.

Property Alert

Wed, 16 May 2012 23:05:04 +0000

Property Alert is a great feature for lead capture and marketing in many ways

Real Estate Lifestyles Section-Full

Wed, 16 May 2012 23:05:04 +0000

Real Estate Lifestyles Section-Full

Real Estate Lifestyles Section-Mini

Wed, 16 May 2012 23:05:04 +0000

Real Estate Lifestyles Section-Mini

Google, Yahoo, MSN or Content

Wed, 16 May 2012 23:05:04 +0000

There are two ways to go after business on the internet ……pay for it by pay per click campaigns so you are on the first page of search results or develop websites and content that through relevance and merit that get you to the first page .

Nail Soup Media is a Pay Per Click placement provider for Yahoo, Google and MSN. We also are a web site design and content provider so we can give you a perspective.

PAY PER CLICK

Let's Look at Pay Per Click and how it works . You pick keywords related to what you think customers will enter in order to find you. When you put that in, the pay per click suggestion tool they ask if you want related key words. You click yes and now you should have about ten keywords. In order to get first page placement for those keywords you will pay anywhere from $3-5 dollars a click through to your site.

Don't think a click through is a lead . It is someone that goes to your site and thats it. They could be on your site for a few seconds and you still owe the $4.25 CPC (cost per click) to the search engine. Now we won't talk about Click Fraud here except to mention that you need to watch what your total cost is because your actual true cost for a pay per click lead can be much higher than you are willing to pay.

Two ways pay per click can be costly Choosing key words based on the industry "slang" and people related to the industry jacking up your costs. Choosing key words based on the industry "slang" Real Estate, its a term known by real estate industry people and web site designers that make web sites to attract people to use the real estate agents eservices. But ask 10 of your friends or strangers "if you wanted to buy a home in a certain city and was inputting a phrase to look at property in an area, what would you enter?" You will be surprised its NOT [city] real estate like fellow real estate agents and web people will tell you. To get an in depth understand of keywords that dont work. People related to the industry jacking up your costs, some keywords that you use in pay per click are words that are clicked more by competitors than actual clients. 80% of these people's are not to jack up your costs but they are clicking on all the sites on the first page in order to see what their competition is offering so they can design a better site or come up with new content to put on their site. Clicks like this are done by web designers, real estate agents, brokers and others. So you see it costs more to get a deal from it.

Pay per Click is worth it for the real estate agent more than most people because your commission is much higher than selling an Elmo doll. But just because you make more doesnt mean you need to pay so much in fees to get the client.

Pay per Click doesn't work if your web site doesnt get your client to try it. Google, Yahoo and MSN can't gaurantee that once they get a client to your site that they will use it or ask you for your services. So if you do not have content that matches the keyword they put into the search engines then they will leave. How many times have YOU done that? Clicked on a link to a search engine query and it wasnt even close to what you asked for. You hit the back button in seconds and went to the next click.

The click that brought you to a site that its page matched what you were searching for will have you on the site longer, obvoiusly. Even a site that has related content to the keywords will still have you clicking to see if what you want is there.

Now if that landing page and the pages around it provide enough information? the client won't go anywhere else. So if you have great information, unique pitch or interface that will make your site stand out then Pay Per Click is the perfect match to make money fast. The best Pay Per Click Campaign only works by having a great web site that will keep the clients interested and creates the emotion to buy.

CONTENT

So as you see in the world of the internet, when asking the question "which comes first the chicken or the egg"?, its content then pay per click. "I have a ton of content but no visitors" Well that can happen too. Content relies on traffic coming to the site. It needs to be written to grab your clients attention but also the source code (a hidden language underneath every page for computer to read).

So great content needs help to be seen in order for it to pay for itself. However, content is essential but pay per click is not.

Correctly written content can eliminate the need for pay per click . Search Engine Optimized content and interactive content are the two things that if done right will eliminate your need for pay per click.

The correct content will get you consistent first page placement for more keywords. Usually when you do pay per click you choose a few keywords that you will pay to get traffic. This usually is the top 10. With content written right your website can get traffice for literally hundreds to thousands of key words and variations of them.

Therefore, if you build the right site architecture with content that grabs clients to use it and the search engines to like it they you will get placement naturally versus your competitors that are paying for pay per click. The investment for the right web sites and content maybe substantial up front but the results they can bring will be cheaper than Pay per click in the long run.

Information Sharing with your team

Wed, 16 May 2012 23:05:04 +0000

Information Sharing with your team

Web Site Administration

Wed, 16 May 2012 23:05:04 +0000

Web Site Administration

Virtual Assistants for Sellers

Wed, 16 May 2012 23:05:04 +0000

Virtual Assistants for Sellers

MLS and IDX basics

Wed, 16 May 2012 23:05:04 +0000

MLS and IDX basics

Why is my site not listed with Google

Wed, 16 May 2012 23:05:04 +0000

The decision regarding indexation of submitted content is entirely a matter of Google's discretion. We cannot make any inclusion guarantees for sites. However, unless they conflict with the search engine's submission guidelines, most sites are indexed by Google. Note that Google's turnaround time can be 8-10 weeks. You may use Traffic Analysis feature inside your website to verify that your URL has been indexed by Google.

What is Web site spiderability?

Wed, 16 May 2012 23:05:04 +0000

A "robots.txt" file is plain-text file that allows Web site owners to control the way search engine spiders crawl and/or index their Web sites/pages. The standard method of using this format is to create and insert the robots.txt file in the root directory of the Web site in question. A robots.txt file enables you to command all or certain spiders to steer clear of any part or all pages and files on a given Web site. Once uploaded, visiting spiders will open and read the robots.txt file and implement its directions before crawling the affiliated Web site.

The robots.txt file consists of two defining elements:

user-agent:
disallow: /

The first element— "User-agent:" — specifies which agents, spiders or browsers should read and obey the commands in the file. An asterisk ("*") denotes "all spiders." The second element — "Disallow:" — defines which files and directories should be blocked from the search engines.

The robots.txt file must be placed in the server's root directory; it cannot simply be put in a user's personal subdirectory space.

Example of proper placement of robots.txt file: www.domainnamgoeshere.com/robots.txt

Example of useless placement of robots.txt file: www.domainamegoeshere/admin/robots.txt

If you cannot access the root directory, you can instead use the "robots" Meta tag format to direct the spiders' behavior. Note that this tag does not allow users to target specific spiders. Whereas a robots.txt file can be used to control spider behavior throughout an entire Web site, a separate "robots" Meta tag must be inserted into each applicable Web page.

Will flash animation affect search engin..

Wed, 16 May 2012 23:05:04 +0000

Well-composed Flash animation can be visually stunning and might turn a Web page into a virtual work of art. Unfortunately, very few search engine spiders understand Flash. This means that Flash-embedded page elements, including links and text, are invisible to many visiting spiders and therefore won't be taken into consideration when the search engine determines if and how to rank the page. Web pages that feature substantial amounts of Flash animation will most likely only score mediocre rankings with Internet search engines, while entirely Flash-based pages might not be indexed at all. In other words: submitting entirely or heavily Flash-animated pages to Internet search engines is usually futile.

If submitting pages that are partly Flash-animated, decent rankings might be achieved by optimizing the page's Meta and Title tags, adding well-composed and keyword-rich page copy, and by using regular hyperlinks to connect the Web site's elements.

Why should I avoid using frames on my We..

Wed, 16 May 2012 23:05:04 +0000

Because search engine spiders cannot crawl pages that use frames. A framed Web page consists of a home page (or frameset ), which contains HTML code that defines and links to the frames themselves. When visiting a page that is using frames a spider only sees the HTML code on the frameset page; not the primary page body contents, which are located in the frame elements. Thus, visiting spiders do not have any actual page content to work with and the page consequently is unlikely to receive an opportune search engine ranking.

An alternative to omitting frames is to add a tag to the master frameset page. The tag enables you to create an alternate no-frame version of a framed Web page, and when a search engine — or browser that cannot read frames — comes across a framed site, it will instead read or display the contents of this tag. </article> <article> <h1>What is Meta tag abuse?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Meta tag abuse is the concept of deliberately placing misleading content in a Web page's Meta tags in an attempt to boost the site's search engine ranking. Search engines consider this technique spamming. </article> <article> <h1>What are mirror pages</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Mirror Web pages are identical pages located at different domain names. While there are legitimate reasons to operate mirror pages, doing so for the purpose of boosting search engine traffic is considered spamming. The most blatant way to abuse mirror pages is to submit both sites to the same engine(s). If mirror pages are detected, search engines might — and probably will — remove at least one of the pages. </article> <article> <h1>What is invisible text?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Because search engines easily detect regular keyword stuffing, some spammers have supplanted regular keyword stuffing with the more subtle technique of using invisible text. Invisible text is the method of inserting hidden, usually keyword-heavy, text in the body of a Web page by making the text the same color as the page's background, rendering the text invisible to the user, unless the text is highlighted. Albeit less obvious than regular keyword stuffing, invisible text is still perceived as spamming and the technique therefore is not recommended as a means to improve search engine rankings. </article> <article> <h1>What is keyword stuffing?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Keyword stuffing is a search engine positioning technique that, as the name suggests, revolves around stuffing keywords onto a Web page in an attempt to trick search engines into boosting the site's ranking. However, keyword stuffing is considered search engine spamming. Excessive use of keyword stuffing could lead to the demotion or removal of a site from a search engine's listings. There are several ways to stuff keywords. One of the more common keyword stuffing methods is to place repeated keywords in the Title and Meta tags. </article> <article> <h1>What is cloaking?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Cloaking is the concept of delivering one — usually keyword-heavy — Web page to a search engine, while serving an entirely different page to everyone else. The idea is to trick the search engine into thinking that it is selecting a prime match for a search request. Search engines consider cloaking an act of spamming. If cloaking is detected, Web pages may be demoted or removed from the search engine's listings. At the very least, the ranking that was gained through cloaking will disappear. Therefore, Web developers are generally advised not to use cloaking as a means to boost search engine rankings. </article> <article> <h1>What is search engine spamming?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> The term <EM>search engine spamming</EM> is used to collectively describe a number of questionable methods to attempt to inflate a Web site's search engine ranking. Common spamming methods include <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#cloaking">cloaking</A> </SPAN> , <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#keywordstuffing">keyword stuffing</A> </SPAN> , <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#invisibletext">invisible text</A> </SPAN> , <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#mirrorsites">mirror pages</A> </SPAN> , <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#metatagabuse">Meta tag abuse</A> </SPAN> , link spamming, and use of <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#doorwaypage">doorway pages</A> </SPAN> . If the spamming is blatant some search engines might invoke harsh penalties, including removal of URLs from their listings. Therefore, search engine spamming is not recommended. <BR><BR>Search engines have different definitions of spamming and different, more or less effective, methods of detecting it. Since the bulk part of incoming traffic to most Web sites arrives there via search engines, placing oneself on a search engine's blacklist is ill-advised. The potential gains from spamming the Internet's search engines are easily outweighed by the potential damage it inflicts. </article> <article> <h1>How do I optimize for the Google search ..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> A top Google ranking is the single most effective way to promote a Web page. However, because most Webmasters are acutely aware of Google's importance, competition for the top Google slots is hard. Very hard. Traffic Blazer's Site Analysis includes a specific Google Analysis, and the Traffic Essentials section features an extensive Google Optimization tutorial.<BR><BR>If you are willing to pay for it, Web visibility can be bought. Google's own pay-per-click program, AdWords, enables subscribers to pay for placement in the "Sponsored Results" part of Google's search results by outbidding competitors for pre-determined keyword. Securing one of the top slots in Google's algorithmic (or "organic") search results, on the other hand, requires hard work. When ranking its content Google determines the relevance of a Web page by reviewing several page elements; notably, the importance of the links that point to the page. <BR><BR>Obtaining and retaining the elusive top 10 ranking with Google is a complex, demanding and continual project. Because Google continues to expand its index and rearranging its listings, the engine is a moving target. Google looks at a large number of elements when deciding how to rank a Web page. A Web page can be optimized to meet most of Google's demands, but given the extreme level of competition, one cannot make any guarantees in terms of obtaining or retaining a desired Google ranking. Still, acquainting yourself with the main elements in Google's ranking algorithm, spidering methods, inclusion policies, etc. can help you zoom in on what it will take for you to optimize your content and secure a high ranking in Google's search results. </article> <article> <h1>What is anchor text?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Anchor text is the visible, clickable part of a hyperlink. Anchor text should be descriptive and keyword-rich. Keyword-optimized back link (inbound link) anchor text is particularly effective in terms of search engine optimization. As such anchor text usually resides on someone else's Web site; it is, unfortunately, also the most difficult anchor text to influence. </article> <article> <h1>How should I determine my keywords?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> <DIV class=UI_B>Definition and proper usage of Web page keywords is a critical cog in the search engine optimization wheel. However, determining the most effective keywords is by no means an exact science; but in general, the keywords should reflect the site's main topic or message, while at the same time mirror words or phrases that actual search engine might use. Keywords should be used throughout the site: in page body, Title tag, Meta tags, headings, alt attributes, and link anchor. <BR><BR>When defining your keywords, you must attempt to put yourself in the search engine user's position and try to imagine which words and phrases he/she is likely to use when searching for your particular type of Web site. A well-defined and wisely-used set of keywords thus will encompass a fairly limited number of words or phrases actual Internet users might use to search for the site. In general, optimizing a Web page for more than two or three keywords is not feasible.<BR><BR>One way of zeroing in on the most effective Web site keywords is to write down the most obvious keywords for the site; then spend some time brainstorming synonyms and related terms. Another way to find effective keywords is to study the competition. To do so, search the Internet for pages with similar content to yours; then study the keywords of the pages that received the highest rankings. <BR><BR>Keep the following issues in mind when compiling the keyword list: <UL> <LI><SPAN class=UI_BB>Be specific</SPAN> <BR>A Web site's keywords should be as specific as possible. A generic keyword — "dogs," for example — might be featured on, literally, hundreds of thousands of Web sites. More narrowly-defined phrases, such as "Great Danes," "Great Dane puppies," or "Great Dane rescue" will narrow the competition and increase the changes of attracting users that are in fact looking for what your site offers. <LI><SPAN class=UI_BB>Be aware of common misspellings</SPAN> <BR>Some words are prone to misspellings. Other words exist in multiple grammatically legitimate spellings. In such cases it is worth considering adding one or more of the most common mis- and alternate spellings to the keyword list. For the sake of coherence this practice should be confined to the Keywords Meta tag. <LI><SPAN class=UI_BB>Focus on geography</SPAN> <BR>If a Web site has a particular significance to a certain geographic area; be sure to include the location in the keyword list. </LI> </UL> </DIV> </article> <article> <h1>Are Meta tags important to search engine..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> In short: Not as important as they used to be. The Title tag — technically not a Meta tag — remains a central part of most search engines' ranking calculations. The Description Meta tag still plays a minor role in the ranking procedure. The Keywords Meta tag, however, is mostly ornamental at this point in time. Of the major search engines, only Yahoo! even indexes the Keywords Meta data from listed pages; it is unclear how, if at all, this data influences the search engine ranking. The other major search engines simply ignore the Keywords Meta tag. Note that many smaller search engines continue to pay close attention to all Meta data. </article> <article> <h1>What are meta tags</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Meta tags are HTML tags that may contain vital Web page information, including title, keywords, description, and page-refreshing intervals. The Meta tag content is an important element in search engine optimization, as most search engines incorporate some Meta data into their ranking procedures. Meta tags are invisible to the end user and do not affect how a page is displayed. </article> <article> <h1>How do I build links to my Web site?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> In a perfect world, Webmasters across the Internet would automatically find, peruse and appreciate your Web site and instantly link to it from their own high-quality Web sites. However, although such organic linking does happen — particularly for Web sites whose pages contain truly unique or pertinent content — it takes time. Most Webmasters thus must actively pursue back links to their sites. <BR><BR>The first step in your link building campaign should be to decide where the desired links should be coming from. The most effective links originate from sites that rank highly themselves and are topically related to your site. Once you have zeroed in on such sites — by performing search engine searches for the very keywords your site is optimized for, for example — you will need to contact the applicable site owners and convince them to link to you. It is considered proper <EM>netiquette</EM> to offer a reciprocal link from your site when asking for such services. Note that far from all targeted Web site owners will necessarily agree to your proposition. Link building can be a frustrating and lengthy process, but it is quite necessary if you seek top rankings in top search engines. <BR><BR>Another way of obtaining quality back links is to submit your Web page(s) to key Web directories, such as the Open Directory Project, the Yahoo! Directory, et al. Note that most directories are managed by human editors who have the authority to unilaterally decide whether or not to include submitted content. Only quality Web sites can expect to receive directory indexation. However, links from high-profile directories can help boost your search engine rankings. <BR><BR>The easiest, and most problematic, way of obtaining back links is to buy them (or get them from a link farm). Search engines carefully review the relevance of a Web page's back links. Links that are purchased in bulk generally will be of low quality and often are not topically related to the pages they point to. Such links often will have little, if any, positive effect on your page's search engine ranking. In extreme cases — such as Web pages that gain thousands of links overnight for no apparent reason — search engines might interpret the link acquisition as spamming and decide to penalize the pages. </article> <article> <h1>search engine ranking changed. What happ..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Sudden drops in search engine rankings are usually caused either by a penalty or a change in the search engine's algorithm. Web pages that are deemed to be blatantly spamming the search engines could be penalized, and their rankings will plunge. In some cases, such pages will be removed entirely from the search engine's index. Changes to search engines' algorithms can take place several times a year. During and after this process, some Web pages will see major changes in their rankings as indexed content will be re-evaluated. Unless the page relies on a gray-area optimization method that the search engine is actually targeting through its algorithm change (e.g., link spamming), in most cases, a sudden drop in ranking won't last long as most of the search engines' results will stabilize once the algorithm and resulting page reviews are completed. </article> <article> <h1>Which factors decide a Web pages Google ..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> <DIV class=UI_B>The exact nature of Google's ranking algorithm is not known to the public. It is, however, well known that among the more than 100 factors encompassed by the algorithm, the following elements are of the utmost importance to Google's ranking calculations:</DIV> <UL> <LI>Link building — Links — quality back links (i.e., inbound links) — are the most important elements in Google's ranking procedures. Google will carefully review the origin and anchor text of an indexed page's back links while calculating the page's PageRank and search engine ranking. Links from high-ranking, topically similar pages generally are considered high-quality links and will consequently impact the page's search engine ranking positively. <LI>Link text — The anchor text of a page's back links is particularly important when Google calculates the page's relevance to a given keyword query. In short: A back link tells Google that the originating page considers the linked-to page important; the anchor text tells Google <EM>why</EM> it is important. Keywords found in back link anchor text will generally boost a page's search engine ranking. <LI>Page copy — Google carefully reviews the content of all indexed pages. Unique, informative well-composed, keyword-rich page copy is critical to a page's Google ranking. <LI>Title tag — The Title tag remains an important search engine optimization element as Google looks for and rewards keywords in this page element. The search engine strongly warns against keyword spamming in the Title tag and may penalize pages that deemed to be using such methods. </LI> </UL> <DIV class=UI_B>As per Google's patent application of 2003, the engine further reserves the right to review the following elements when deciding its search engine rankings.</DIV> <UL> <LI>Domain registration length — Google may be reviewing the domain registration length and Whois information for pages in its index. The rationale appears to be that search engine spammers likely will rely on short-term (one-year) domain registration for their Web sites, whereas Webmasters who put quality content on their sites will be more likely to register their domains for longer periods at a time. <LI>Ranking history — A Web page's ranking history also might play a role in Google's ranking calculations. In essence, Web pages whose rankings suddenly skyrocket might raise a red flag and trigger Google's suspicion. Conversely, a page that has gradually increased its ranking over a similar amount of time most likely will be considered bona fide and thus will not be penalized. <LI>Clickthrough rates — Another issue that Google reserves the right to look at is the clickthrough rate of a given page. Basically, if the page has a high clickthrough rate when listed among Google's search results, then Google may interpret that as a stamp of approval from its users. Conversely, a low clickthrough rate might indicate that the page in question was not what Google users were looking for in relation to particular keywords. Google thus could demote pages with particularly low clickthrough rates. <LI>Link-acquisition speed — Because link analysis is the single most important Google ranking factor, the search engine is particularly vigilant about combating link spamming. This means that Web pages that seem to gain thousands of back links overnight immediately will raise Google's suspicion — unless there is an obvious reason why those links appeared. Google prefers that pages build links at a steady pace. </LI> </UL> <DIV class=UI_B>Note that it is unclear whether or not (and to which extent) Google in fact has implemented these factors. — And whether or not it ever will.</DIV> </article> <article> <h1>What is a Google Dance?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> The so-called "Google Dances," which usually occur a few times each year, refer to the fluctuating search results that are caused by revisions to the Google search engine's algorithmic ranking procedures. Google Dances can cause enormous changes to some pages' search engine rankings, and Web site owners are often left frustrated that months of hard search engine optimization work that finally yielded the desired results suddenly can seem wasted as the rankings plunge. Google generally alters its algorithm in an attempt to improve the quality (i.e., accuracy) of its search results and to combat search engine spamming. This means that Webmasters who steer clear of blatant spamming or any gray-area optimization methods usually won't suffer lasting negative effects when Google dances. </article> <article> <h1>How important are links?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Very. Search engines Google, Yahoo!, MSN, and Ask Jeeves all consider the amount and — more important — the quality of "back links" (i.e., inbound page links) perhaps the single most important factor in their ranking calculations for indexed Web content. In essence, the search engines consider the presence of an inbound link to a given Web page an indication that the page from which the link originates considers the page it is pointing to important enough to actually link to. Additionally, the anchor text of the back link will help the search engine understand <EM>why</EM> the page is important. A search engine's link quality analysis further examines the relative importance of the page that contains the outbound link. In short: If, for example, a page that holds a Google PageRank of 8 points to a given Web page, then — theoretically — that link will have a more positive influence on the linked-to page's search engine ranking than it would had the link originated from a page with a PageRank of 3. This, of course, assumes that the search engines trust that the back link is bona fide and not part of a link buying/link farming scheme. <BR><BR>The extreme importance of links to a Web page (and, to a lesser extent, <EM>from</EM> a Web page) means that link building must be an integral element of any successful search engine optimization campaign. It is critical to understand that search engines will carefully examine the origin and anchor text of a page's back links before determining how those links will influence the page's search engine ranking. This means that a handful of <EM>quality</EM> links generally will have a bigger impact than a large number of less-important links. <BR><BR>Lately, the top search engines, notably Google and Yahoo!, have employed so-called "sandboxing" measures to ensure that no new Web page's ranking is allowed to skyrocket until its links and content have been examined carefully. The sandboxing period, generally a few months, applies to most newly-indexed pages and allows the search engines to ascertain that a page's back links do not originated from a link farm or other form of search engine spamming. The sandboxing concept can be frustrating for Web site owners, but it further increases the importance of link quality in relation to search engine ranking. </article> <article> <h1>Should each Web site page be optimized?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Absolutely. Any pages on your Web site that contain unique, well-optimized content will improve their chances of securing individual search engine indexation and ranking. It is highly recommended that your Web pages include individually optimized page copy, Title tags, Meta tags, anchor text, etc. Because it is close to impossible to effectively optimize a single Web page for more than two–three keywords, optimizing individual pages for carefully selected keywords allows you to widen the reach of your Web site and heighten the level of search engine optimization on each page. Ideally, all pages on a Web site should be optimized, but if time or resources make that unfeasible, you should at least consider individually optimizing the most important pages on your Web site. </article> <article> <h1>What is search engine optimization?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Search engine optimization is the process of building and refining Web pages in order to increase search engine–generated Web traffic to the page(s). In other words: Search engine optimization takes aim at improving a Web page's search engine ranking. Search engine optimization encompasses a number of techniques to compose and improve the contents of a Web page. Because search engine rankings are crucial to a Web page's visibility on the Internet, search engine optimization is a vital piece of a successful online marketing strategy. A Web site's pages should be optimized before they are submitted to search engines and directories. In order to secure and retain the desired rankings search engine optimization must be an ongoing project. <BR><BR>Most major search engines rely on proprietary technology and algorithms when determining which pages to index and how to rank them for particular keywords. It is therefore critical that the Web site owner acquaints him-/herself with the ranking criteria for the engine(s) his/her Web site content will be optimized for and submitted to. </article> <article> <h1>Why do search engines change their algor..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> In short: Search engines like Google, Yahoo! and MSN occasionally change their algorithms as they seek to improve the accuracy and relevance of their search results by implementing new, refined technology. Search engines also may alter their ranking algorithms in an attempt to counter search engine spamming — as spam become more advanced; so, too, must the search engines. Occasionally, search engines' algorithm changes can cause panic on the Internet as rankings can fluctuate and some pages will suffer significant drops in their rankings (others will see large improvements) seemingly from one day to the next. The so-called "Google Dances," which usually occur a few times each year, refer to the fluctuating search results that are caused by revisions to the search engine's algorithmic ranking procedures. </article> <article> <h1>What is pay-per-click advertising?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Pay-per-click advertising is a very common type of paid search-engine inclusion. In pay-per-click advertising the advertiser (i.e., Web site owner) bids on a submitted page's ranking for a given keyword and is subsequently billed the bid amount each time a visitor to the site arrives there via the search engine. The highest bidder gains the highest ranking. The second-highest bidder gains the second-highest ranking, etc. Pay-per-click listings are usually displayed separately on search engines' results pages. Depending on the engine pay-per-click results will be listed as "Sponsored Results," "Sponsored Sites," or something similar. Pay-per-click can be a rather costly solution for competitive keywords, but it remains the only way to guarantee a high search engine ranking. <BR><BR>Due to its potential cost pay-per-click advertising is mostly directed at commercial Web sites. Pay-per-click programs are offered by such entities as Yahoo!, Google and Kanoodle, and MIVA. </article> <article> <h1>What is paid inclusion?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Paid inclusion is a search engine inclusion concept in which Web site owners are charged a one-time or recurring fee to have their Web pages listed in search engine and directory indices. Several search engines offer paid inclusion programs. Unlike free inclusion, paid inclusion programs usually guarantee that submitted sites will in fact be added to the engines' databases. However, as most spider-based engines eventually track down and index Web pages through their regular Internet crawls, the main advantage of paid inclusion usually is that it might speed up the indexation process. </article> <article> <h1>What is meta search?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Meta search — offered by a number of specialized search engines, such as Dogpile, MetaCrawler, Mamma.com, ixquick, ProFusion, and Kart00 — is the concept of simultaneously engaging multiple search engines and have each of the source engines return its own list of results for a given search phrase, thus, theoretically, providing more comprehensive results than regular Web searches. <BR><BR>Most meta-search engines display the combined search results on one, prioritized list, which might mix listings from several sources. Other meta-search engines present each source search engine's search results separately, so that the user not only can tell exactly which results each individual engine returned, but also how each one ranked the results. There is no guarantee that meta-search results are more comprehensive than those of regular search engines, but because more sources will be queried there is at least a chance that utilizing a meta-search engine will provide results that a regular, single-engine search engine would have missed. <BR><BR>Because they usually rely on their partners to generate the search results, most meta search engines do not maintain their own indices of Web content. To be featured in a meta search engine's results, Web pages should be listed in the index/indices of the engine(s) the meta search engine employs when generating search results. </article> <article> <h1>What are the important search engines?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> In terms of name recognition and sheer search numbers, the Google search engine is currently untouchable. Google — through its partners (notably America Online) and its own search site — accounts for more than 50 percent of all Internet searches worldwide. To many Internet users, the name Google has become de facto synonymous with Internet search. Indeed, the verb "to Google" has found its way into the vocabularies of Web users across the world. This means that the single most effective way to expose a Web site to a Web-wide audience is to have it featured and highly ranked with Google. However, several other search engines are significant enough to warrant the Web site owner's attention. <BR><BR>The Internet features a multitude of search engines, many of which have their own devoted following. And although Google continues to rank supreme, Yahoo!, MSN and, to a lesser extent, Ask Jeeves are slowly catching up with the leader in terms of reach and innovative technology. In addition to the aforementioned heavyweight search engines, a large number of search engines serve niche audiences on the Web. <BR><BR>Lately, Google's throne has been under siege as heavyweights Microsoft and Yahoo! — the latter being the most visited site on the Web — have taken aim at Google's position. Until Yahoo! terminated the partnership in March 2004, Google supplied the bulk part of Yahoo!'s search results. However, Yahoo! — through its aggressive acquisitions of algorithmic search engines Inktomi, AltaVista, AlltheWeb and pay-per-click giant Overture — Yahoo! positioned itself to challenge Google directly and thus severed its relationship with Google and launched its own search technology. As Microsoft MSN Search in early 2005 abandoned its reliance on Yahoo! for algorithmic search results and implemented its own technology, the search engine industry is gradually turning into a three-horse race, with Google, Microsoft and Yahoo! fiercely competing for the top spot. Other engines will undoubtedly continue to serve Internet users. But they are not likely to challenge the influence of the three titans in any foreseeable future. <BR><BR>For those Web site owners who are willing to pay for Internet exposure, Google's AdWords program and Yahoo!'s Search Marketing program (formerly Overture) offer the most influential, and most competitive, pay-per-click programs available. Through these programs, Web site owners can secure exposure by paying on a cost-per-click basis to be listed as "Sponsored Results" for particular keywords. </article> <article> <h1>How do search engines list and rank cont..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> That depends on the search engine in question. Each search engine and directory has its own set of Web page ranking and listing criteria. Generally, search engines utilize proprietary ranking algorithms to determine the relevance and hence the ranking of a visited page. When deciding site rankings, search engines focus on such Web page elements as page copy, Title tags, keyword usage, and the relevance of inbound hyperlinks. The latter issue is a particularly prominent element of Google's ranking algorithm. Most search engines use spider technology to collect the listings for their indices. Web directories generally rely on human editors, and page inclusion and ranking decisions are in the hands of those editors. The editors decide if a suggested URL will be included in the directory, and if so, in which category and subcategory it will reside. Most directories present their listings alphabetically. </article> <article> <h1>What is a spider?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> In search engine terminology a spider is part of a search engine that regularly scans the Internet for new or updated content that the search engine needs to compile and maintain its index of Web pages and files. A spider scans, or <EM>spiders</EM> the Web to collect entries for its search-engine indices. A spider is also known as a <EM>crawler</EM> or <EM>bot</EM> . Most search engines rely on a combination of propriety spiders and ranking algorithms for indexation and ranking purposes. <BR><BR>A spider crawls the Internet by following the hyperlinks that connect the Web's pages and reviewing the contents of each of the pages it visits. Based on that review, the spider determines if and how to rank the page in its listings. </article> <article> <h1>What is a Web directory?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Albeit waning somewhat in recent years, Web directories remain an important supplement to algorithmic search engines as a means for Internet users to navigate the Web and/or search for specific content. Unlike a search engine, a Web directory displays its Web site listings divided into categories and subcategories and generally relies on human editors when evaluating submitted content. Web surfers can locate content by browsing the directory categories. When suggesting a Web page to a directory you should carefully consider which directory category best suits your page's content and suggest the page to that category. Ultimately, the directory's editors will decide whether or not to include the page, and in which category it belongs. </article> <article> <h1>What is a search engine?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> A search engine is a Web-based software tool that enables users to locate content on the Internet. By periodically scanning the Internet's pages and by reviewing and listing directly submitted pages, each search engine compiles and maintains an index of Web sites. To initiate a search, the search engine user types in a keyword or phrase, and the engine then scans its database for Web sites that match the search criteria. The search engine uses its proprietary ranking algorithm to review the content and determine the relative relevance and ranking of each of the listed pages in relation to particular keywords.<BR><BR>Search engines — along with Web directories — are Web users' most important search tools. Therefore, Web sites that are not featured in search engine or Web directory indices will be seen by only a select few Internet users. The most common type of search engine is an algorithmic, spider- — or crawler- — based engine. A spider is a search engine element that scans (crawls) the Internet by following the hyperlinks that connect Web pages. The spider thus allows its search engine to compile and maintain its index. The search engine's proprietary algorithms then determine the importance and eventual ranking of the pages in the index. </article> <article> <h1>How long will it take before I see resul..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> <DIV class=UI_B>That depends on how well you have optimized your content and how long it takes for the targeted search engines to review and include the submitted page(s). Each search engine and directory has its own site submission and review policy. The turnaround time and site review procedure largely depend on the size and popularity of each engine. Some smaller search engines will add submitted pages to their indices immediately following submission — or in a matter of days. Other, larger search engines may require a number of weeks due to meticulous reviewing procedures and high volumes of new Web page submissions. <BR><BR>Generally speaking, search engine optimization is a continual project. This means that in order to achieve success through the Internet's search engines you will need to optimize your content carefully, ensure that your content is indexed by the top search engines, and that those search engines rank your page(s) highly for critical keywords and phrases. — And because competition for high rankings with the top search engines can be fierce, you will need to be patient: A top 10 Google ranking <EM>cannot</EM> be secured in a matter of days. It will take several months to reach Google's, Yahoo!'s, and MSN's upper echelon for anything but the most obscure keywords and phrases. <BR><BR>It is important to understand that Google and Yahoo! both rely on so-called "sandboxing" concepts when reviewing newly indexed pages. Web pages that reside in the sandbox are deliberately kept out of the top rankings for as much as several months. The search engines do this as a countermeasure against search engine spamming. Sandboxing pages allow search engines to take the necessary time to carefully review new pages to assess their quality and importance. As well, sandboxing allows the search engines to prevent pages that rely on blatant link spamming from tainting the search results. Once a page leaves the sandbox it will compete on equal terms with the billions of other pages in the search engines' indices. Sandboxing can be frustrating and irritating for Webmasters, but because the major search engines are forced to combat increasingly innovative search engine spamming, the sandboxes appear to be a necessary evil. <BR><BR>Note that due to the search engines' different policies and practices Traffic Blazer <EM>cannot</EM> guarantee that a submitted page will be listed, or that a listed URL will achieve a high ranking. You can check to see if your page has been added to a search engine's index by using Traffic Blazer's <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#listchecking">List Checking feature</A> </SPAN> , or by visiting the engine's home page and entering "url:" followed by your full domain name (example: "<SPAN class=UI_HTML>url:www.domainnamegoeshere.com</SPAN> ") in the search entry box. If your URL is listed, it will be returned as a search result. The Traffic Blazer <SPAN class=UI_BL><A class=UI_BL onmouseover="this.className='UI_BL_Over'" onmouseout="this.className='UI_BL'" href="http://app.trafficblazer.com/popup.aspx?params=faq#rankchecking">Rank Checking feature</A> </SPAN> allows you to check your Web page's search engine ranking for up to three keywords at a time.</DIV> <BR> </article> <article> <h1>Will my site be ranked high in search en..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Will my Web page be ranked high in the search engine listings? </article> <article> <h1>What is a doorway page</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> <DIV class=UI_B>A doorway page is an entry-point Web page that is built and optimized with the specific objective of gaining a high search engine ranking. Because a doorway page's sole purpose is to attain a search engine ranking it will generally be keyword-intensive, but offer little or no actual content. The doorway page will contain one or more links to the page it fronts. <BR><BR>In search engine optimization, the usage of doorway pages is a rather controversial issue. The technique itself is entirely legitimate, but the method has proven a popular tool for search engine spamming, and many search engines therefore refuse to index doorway pages. A doorway page with no or minimal bona fide content is more likely to be considered spam than one that offers actual content that is relevant to the search phrase it was built to match. Note that a doorway page that lacks any real content might irritate or mystify some Internet users. <BR><BR>There are no exact rules or limitations that address the usage of doorway pages. In fact, a single doorway page will not necessarily create any problems with Internet search engines. However, the more doorway pages that lead to one site, the more likely a search engine is to scrutinize the pages and their content. As with any other gray-area rank-boosting method, the line that separates spamming and legitimate site optimization is a fine one. </DIV> </article> <article> <h1>How to improve search engine ranking</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> <DIV class=UI_B>In theory, any Web page can benefit from Traffic Blazer's search engine optimization tools, performance reporting, and search engine submission capabilities. However, in order to gain search engine inclusion your Web pages/URLs should comply with certain standard guidelines. These include:</DIV> <UL> <LI class=TE_B style="LIST-STYLE-IMAGE: url(images/bullet.gif)">The URL must resolve to an operational Web page. <LI class=TE_B style="LIST-STYLE-IMAGE: url(images/bullet.gif)">No site elements can be under construction. <LI class=TE_B style="LIST-STYLE-IMAGE: url(images/bullet.gif)">The Web page must not generate error messages. <LI class=TE_B style="LIST-STYLE-IMAGE: url(images/bullet.gif)">Do not attempt to submit secure pages (i.e., pages with the "https://" prefix in the URL). <LI class=TE_B style="LIST-STYLE-IMAGE: url(images/bullet.gif)">Do not submit URLs that redirect browsers. Rather, submit the destination URL. <LI class=TE_B style="LIST-STYLE-IMAGE: url(images/bullet.gif)">Do not attempt to submit pages whose sole purpose is to influence search engine rankings — such as doorway pages. </LI> </UL> </article> <article> <h1>How to get Web site high page rank Goog..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> On the Web, no search tool is more influential than the Google search engine. Attaining a prominent ranking with Google therefore is the single most effective way to successfully promote a Web site online. However, competition for Google's top rankings is fierce, and only fragments of Google's exact ranking algorithms are known to the public. Thus, positioning a Web site for Google is both demanding and time-consuming. Traffic Blazer's Google Optimization features can help you understand and optimize your page(s) for Google's particular ranking criteria. <P> In indexing and ranking Web content, Google relies heavily on its so-called PageRank system, which reviews a number of page elements — particularly the importance of back links (i.e., inbound links) — when determining the relevance of listed content. PageRank is a number between 0 and 10. The higher the number, the higher Google considers the quality of the page. This means that in optimizing a Web site for Google, link building is the single most important element. Google also pays attention to keyword usage, especially in Title tags, page body, in- and outbound link anchor text, and around page links. <P> Traffic Blazer's Google Optimization features help you position your content for an opportune Google ranking by analyzing and reviewing certain site elements and determining what needs improvement. In addition, the Traffic Essentials section of Traffic Blazer contains a comprehensive tutorial on Google optimization, which will acquaint you with the dynamics of the Google search engine. </article> <article> <h1>Why should I use Nailsoupmedia</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Because the most effective way to promote your Web site online is to optimize and submit its pages to leading search engines and directories. Internet users rely heavily on search engines. Therefore, Web sites that are not listed with search engines remain de facto invisible to the vast majority of Internet users. Traffic Blazer not only lets you get your site added to the search engines' indices; it helps you climb to the top of the search engine rankings for the applicable keywords. <P> Search engines rely on proprietary ranking algorithms and use that technology to look for particular Web page content and elements when spidering the Web and indexing and ranking Web pages. The absence of certain attributes, or the over-prevalence of other attributes, can seriously impact your ability to achieve Web site listing and subsequent ranking success. Traffic Blazer will teach you which site elements are particularly important to the various engines and help you position your Web site for those engines' ranking criteria. <P> Nail Soup Media provides expert site analysis and thorough instructions on how to optimize your site or remediate problems. Traffic Blazer further enables you to submit your optimized site to more than 200 search engines and directories. </article> <article> <h1>What is Web Traffic?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> In the context of the Internet, the term traffic describes visitors to a Web site. Increasing Web site traffic thus means to attract more Internet users to a given site/page. One of the focal points of search engine optimization is to boost the search engine–generated traffic flow to the pages that are being optimized. Traffic Blazer provides an effective means to fine-tune Web content and boost inbound traffic. </article> <article> <h1>Real Estate web site analysis</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Real Estate web site analysis </article> <article> <h1>How do I choose keywords</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> How do I choose keywords </article> <article> <h1>Defining and Using Keywords and Phrases</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Defining and Using Keywords and Phrases </article> <article> <h1>Web Site Analysis</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Web Site Analysis </article> <article> <h1>Search Engine Spamming</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Page Cloaking <P> Keyword Stuffing <P> Invisible Text <P> Using Doorway Pages <P> <meta> Tag Abuse <P> Mirror Sites <P> Multiple <title> Tags <P> </article> <article> <h1>Search Engine Optimization</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> What Is Search Engine Optimization <P> Defining and Placing Keywords <P> Preparing the Web Site <P> Optimization Strategies <P> Optimizing <title> Tag <P> Using and Optimizing <meta> Tags <P> The Description <meta> Tag <P> The <head> Tag <P> Optimizing Page Copy <P> About Keywords <P> The "alt" Attribute <P> Using Heading Tags <P> Site Architecture <P> Frame-Related Problems and Solutions <P> Using Flash Animation <P> Using JavaScript <P> Using Image Maps <P> Dynamic URLs and Search Engines <P> Reciprocal Linking <P> About Link Analysis <P> Robots.txt -- Directing Spiders <P> Targeting Specific Search Engines <P> Selecting the Domain Name <P> Gray Areas <P> </article> <article> <h1>Search Engine Lists</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> General-Interest Directories <P> Regional Search Engines and Directories <P> General-Interest Search Engines <P> </article> <article> <h1>Search Engine Basics</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> The Importance of Search Engine <P>Positioning<P> Search Engines<P> Web Directories<P> Search Engine Search Categories<P> Meta Search<P> Restricted and Banned Material<P> About Automated Submission<P> The Search Engine Market<P> Search Engine Relationships<P> </article> <article> <h1>Google Optimization</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> <P>Introduction </P> <P>Determining PageRank and Checking Back Links </P> <P>Main Google Ranking Factors </P> <P>Submitting Pages to Google </P> <P>The Googlebot — Google’s Spider </P> <P>Link Analysis and PageRank </P> <P>Keywords </P> <P>Page Content </P> <P>HTML Quality </P> <P>Meta Content and Google </P> <P>alt Attributes </P> <P>Internal Links </P> <P>Redirections and Google </P> <P>The Title Tag </P> <P>Directing the Googlebot via the Robots.txt File </P> <P>About Google Spamming </P> <P>Conclusion </P> </article> <article> <h1>Web site Information Sharing with your t..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Web site Information Sharing with your team </article> <article> <h1>Follow up systems</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Follow up systems </article> <article> <h1>Escrow Management</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Escrow Management </article> <article> <h1>Adding Content</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Adding Content </article> <article> <h1>Adding Listings</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Adding Listings </article> <article> <h1>getting high PR page rank links real est..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> getting high PR page rank links real estate </article> <article> <h1>Link Popularity Management</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Link Popularity Management </article> <article> <h1>Auto Response Systems auto responders</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Auto Response Systems auto responders </article> <article> <h1>Marketing Mailing Campaigns</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Marketing Mailing Campaigns </article> <article> <h1>Contact Management</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Contact Management </article> <article> <h1>Lead generation management</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Lead generation management </article> <article> <h1>Search Engine Submission</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Free Vs. Paid Submission<P> Submitting a Web Site </article> <article> <h1>Site traffic generation</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Site traffic generation </article> <article> <h1>Server concerns</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Server concerns </article> <article> <h1>Site maintanence</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Site maintanence </article> <article> <h1>Administration Principles</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Administration Principles </article> <article> <h1>Virtual Assistants for Buyers</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Virtual Assistants for Buyers </article> <article> <h1>Blogs -what you should know</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Blogs -what you should know </article> <article> <h1>Drip system email campaigns</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Drip system email campaigns </article> <article> <h1>Featured Listings Promotion</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Featured Listings Promotion </article> <article> <h1>Keyword breadth and depth</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Keyword breadth and depth </article> <article> <h1>Real Estate Reports-what really works</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Real Estate Reports-what really works </article> <article> <h1>Content is King</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Content is King </article> <article> <h1>Content to get Sales</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> "If you build it they will come" </article> <article> <h1>Getting your clients to know you</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Getting your clients to know you </article> <article> <h1>Knowing your Clients</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Knowing your Clients </article> <article> <h1>Getting Link Popularity</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Getting Link Popularity </article> <article> <h1>Internet Web Site Promotion</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Internet Web Site Promotion </article> <article> <h1>Marketing Basics</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Marketing Basics </article> <article> <h1>What 18 Billion pages will tell you</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> What 18 Billion pages will tell you </article> <article> <h1>Converting Visitors to Sales</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Converting Visitors to Sales </article> <article> <h1>Turning Visitors into Leads</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Turning Visitors into Leads </article> <article> <h1>Lead Capture Strategies</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Lead Capture Strategies </article> <article> <h1>The "lead" trap Lead fraud</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> The "lead" trap Lead fraud </article> <article> <h1>Traffic Analysis Essentials</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Traffic Analysis Essentials </article> <article> <h1>Do I need a Real Estate Coach?</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> <P>Do I need a Real Estate Coach? </P> <P>That depends.  For most real estate agents, the answer in an unqualified YES!</P> </article> <article> <h1>You wont need Pay per Click</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> You won't need Pay per Click </article> <article> <h1>Why "loads of traffic" doesnt matter</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Why "loads of traffic" doesnt matter </article> <article> <h1>"#1 on Google" truth vs gimmicks</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> "#1 on Google" truth vs gimmicks </article> <article> <h1>Search Engine Optimization for real esta..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Search Engine Optimization for real estate </article> <article> <h1>Getting Visitors</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Getting Visitors </article> <article> <h1>Essentials of a realtor website</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Essentials of a realtor website </article> <article> <h1>Anatomy of a great website</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Anatomy of a great website </article> <article> <h1>What does IDX mean and more</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> What does IDX mean and more </article> <article> <h1>MLS integration to your website</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> MLS integration to your website </article> <article> <h1>Whats the best way to pick a domain name</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Whats the best way to pick a domain name </article> <article> <h1>Success in Real Estate Web Sites Checkli..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> We've talked to some of the most successful Internet Real Estate Agents' and asked them to share their checklist of what is a must to be successful on the internet. </article> <article> <h1>Web site programmer fraud how to protect..</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> Web site programmer fraud how to protect.. </article> <article> <h1>The Perfect Real Estate Web Site</h1> <p>Wed, 16 May 2012 23:05:04 +0000</p> The Perfect Real Estate Web Site </article> </main></body></html>