Real Estate Site Web Design BLOGS::MLS real estate search wish listManaging so many MLS feeds across the nation I see an area of improvement on almost every MLS board.
In order to convert real estate visitors into sales almost everyone agrees that the client will reach out to contact you if they see smething they like. However before they can get to that yoru real esate search page has to be easy to use AND give them a pinpooint accuracy "feel" that will show them what they want.
We use a raw data feed and wrote our own IDX MLS integration software so we cna give a better than average expreience for our sites. However, we find across the country that the MLS feed that we get permissions for only have certain fields. On top of that agents don't accurately list 55+ properties as well as they should. Other areas too.
If we could suggest to the real estate industry a few things it would increase lead conversation 500%
1. Every 55+ property should be in a 55+ database, at least have a dedicated field in the MLS database that all agents adhere to 100%
2. Waterfront/Dock field, Deepwater/Dock and pond view fields. You agents really stretch this one. "lake view" should be defined that if you can throw a football over it? its a pond not a lake. Many high end luxury homes have a dock in the back yard but when trying to search using check boxes on a real estate search page you don't get that choice nationally. Furthermore, the lines get blurry between pond-lake-water views.
3. Casita/Granny Flat/Guest house- These days more and more people are looking for homes that have one because they are taking care of their parents rather than sending them to a home. for the high end real estate client they like the guest house feature and consider it a sign of status.
4. Craftsman/Victorian/style of home- So many people are looking for these types of homes yet many MLS' dont break it down to be able to search for just these types of homes that studies find are the only ones they are interested in seeing.
5. Foreclosure/Bank Owned-its surprising that MLS boards don't break it down. During a typcial real estate market this type of property is only for a client with the disposition that can take the ups and downs and landmines that can occur during an REO transaction.
In a perfect world, if these could be installed and all agents adhere to it 100% , clients interst would build more becuase they are seeing more of what they are looking for and taking less time sifting through unwanted properties. A more "pure" list takes their initial level of interest and increases it as the properties help sell them on contacting you.
This is our two cents...maybe you can think of things like this for your regional home needs or think its ridiculous. If it seems to make sense then email your MLS and let them know because the more agents and brokers like you do the more likely they will change. ..
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