Real Estate Site Web Design BLOGS::What to do with your staff when its slowI was asked by one of our beginner site package clients "things are slow and I have my assistant with little to do"
I JUMPED on that one! "Dude, have her add content." Well he was concerned about her not saying it like he would want and having to rewrite what she wrote...which would be the same as writing it himself.
The answer? call your assistants voicemail and talk like you are leaving a message to a client that asked a question. doesnt have to be perfect but get it all out of your head and let your assistant transcirbe it then you review it and then put it as a blog or general content.
Content is king so if you are trying to give them things to do....it will pay you back better to add content not file paperwork all the time. Mix it up at least but once you get in a groove your voicemails will be better and they will be better at adding the content.
What to talk about? you know the answer.....how about all those questions new people to the area ask over and over every year?
How to talk? This is my pet peeve.....so many people freeze up when it comes to this....You have one of the most flamboyant and gregarious career profiles.....people love your flair but when you get to blogging or writing something its like you are in grade school giving an oral report....hahaha
I tell my clients two things; thanksgiving dinner and talk to them dont talk to teach yourself.
Thanksgiving dinner- How many times have you gone to a dinner party of thanksgiving dinner and people start asking you questions and you talk right? You dont freeze up you show off dont you.....
Dont talk to teach to yourself, talk to them like they are an old friend-I shake my head when I see people blogging that just cut and pate statistics or talks about when the city was discovered in 1899....ending up like a 5th grade book report full of filler. You knew it was crap then so why do you think you can ge away with it now? Or you talk so technical it seems like you are talking to teach yourself what you are saying. Client turn off before after a few sentences. Talk like its a family member asking. Relax and dont try to sell what you are saying. Dont worry about how it will be recieved. Just like parts of this where you might not have liked my approach, you are still reading arent you and when you are done the spirit of what I was saying will stick with you.
Another thing.....cutting and pasting content from realty times or inam news or other "great sources" as so many other real estate web masters try to con you into. Recently a new client and former user of other real estate web sites told me "hey man, their content is good." I immediately quipped back "good info on a million sites is old news.....your take on it is priceless."
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