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  • The market has changed hasn't it Well we are not going to cuddle you and tell you everything will be alright.

    But we are not going to tell you its the end of the world. The top producers will always produce. Why because in adversity theyfind oppourtunity.

    The oppourtunity here is that you will sell MORE property in the next few months than you did all year. The reason is that all year everyone has been waiting to be told to move in the market.

    Now that the media has reported what you knew all along the word is out. Foreclosures are hitting the market at a rate higher than anyone can remember. Selling Foreclosures is faster and easier than the typical hand holding buyer you deal with in a normal market.

    That means you need to have content about foreclosures and the process and how you can help with foreclosures on your site YESTERDAY! and develop bank connections so you can become a go to source for them.

    You can get foreclosure content for your real estate web site easily but the next thing is getting the JUICY content that visitors REALLY want to see.....a list of current bank owned properties.

    First we need to talk about how to add the fresh listings then we will talk about how to get REO connections.

    What we suggest on getting the listings to your site depends on if you have your own website, ifyour website has an integrated search with a bank owned category, or if your website has an integrated IDX raw data feed that your IT person can create a foreclosure search module separately from your regular search .......YEOW! you say....we got a little geeky there huh

    Don't worry we'll take it back a notch and get to the good stuff right now. I'm going to talk from a no effort needed to advanced on what to do.

    First, create a list from your MLS of current listings. You know like you do for clients that are looking for certain types of property copy and paste it to your site then every few homes make a break in the page and put something like
    This is a partial list of what's available, this market moves fast so if you are interested in foresclosures and bank owned properties and want better access and instant notification then contact us now to get a more direct access to listings the second they hit the market

    If you have a search function on your site with bank owned or foreclosure choices then tell this to your web geek

    make a search string that involves the following- select the whole service area in a way that covers all properties (land too) then the categories like foreclosure, REO, bank owned, just reduced......then hit enter.....take the url of that search and embed it our site alongwith the foreclosure content youmade.

    If they are real experts in web sites they know what to do it.

    Here is a how to in getting connections with banks REO Real Estate Owned departments.

    Have your title company give you a list of the lenders who are leinholders to the majority of homes in your market and send a mailer and email to the head of the Real Estate Owned or Loss Mitigation department. Do this RIGHT NOW!

    Put an assistant on it, ask your broker to GIVE you an assistant to work on it (but make an exclusive marketing agreement that makes YOU the REO person for the broker and to put some of the content you have made for this on the brokers site with YOU as the contact person)hire a temp..........someone other than you because you need to stay focused on begin fresh for deals......but everyone that responds or signs you up to send deals to call them personally (don't stop at a voicemail....you have to thank them live over the phone so they can get a feel for your personality..it may have them looking at a text list and remembering your personal touch and sending the next deal to you)

    Do these things RIGHT NOW and in the next few weeks you will get a few deals from it.



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