A top Google ranking is the single most effective way to promote a Web page. However, because most Webmasters are acutely aware of Google's importance, competition for the top Google slots is hard. Very hard. Traffic Blazer's Site Analysis includes a specific Google Analysis, and the Traffic Essentials section features an extensive Google Optimization tutorial.
If you are willing to pay for it, Web visibility can be bought. Google's own pay-per-click program, AdWords, enables subscribers to pay for placement in the Sponsored Results part of Google's search results by outbidding competitors for pre-determined keyword. Securing one of the top slots in Google's algorithmic (or organic) search results, on the other hand, requires hard work. When ranking its content Google determines the relevance of a Web page by reviewing several page elements; notably, the importance of the links that point to the page.
Obtaining and retaining the elusive top 10 ranking with Google is a complex, demanding and continual project. Because Google continues to expand its index and rearranging its listings, the engine is a moving target. Google looks at a large number of elements when deciding how to rank a Web page. A Web page can be optimized to meet most of Google's demands, but given the extreme level of competition, one cannot make any guarantees in terms of obtaining or retaining a desired Google ranking. Still, acquainting yourself with the main elements in Google's ranking algorithm, spidering methods, inclusion policies, etc. can help you zoom in on what it will take for you to optimize your content and secure a high ranking in Google's search results.
