On the Web, no search tool is more influential than the Google search engine. Attaining a prominent ranking with Google therefore is the single most effective way to successfully promote a Web site online. However, competition for Google's top rankings is fierce, and only fragments of Google's exact ranking algorithms are known to the public. Thus, positioning a Web site for Google is both demanding and time-consuming. Traffic Blazer's Google Optimization features can help you understand and optimize your page(s) for Google's particular ranking criteria.
In indexing and ranking Web content, Google relies heavily on its so-called PageRank system, which reviews a number of page elements particularly the importance of back links (i.e., inbound links) when determining the relevance of listed content. PageRank is a number between 0 and 10. The higher the number, the higher Google considers the quality of the page. This means that in optimizing a Web site for Google, link building is the single most important element. Google also pays attention to keyword usage, especially in Title tags, page body, in- and outbound link anchor text, and around page links.
Traffic Blazer's Google Optimization features help you position your content for an opportune Google ranking by analyzing and reviewing certain site elements and determining what needs improvement. In addition, the Traffic Essentials section of Traffic Blazer contains a comprehensive tutorial on Google optimization, which will acquaint you with the dynamics of the Google search engine.
