There are two ways to go after business on the internet pay for it by pay per click campaigns so you are on the first page of search results or develop websites and content that through relevance and merit that get you to the first page .

Nail Soup Media is a Pay Per Click placement provider for Yahoo, Google and MSN. We also are a web site design and content provider so we can give you a perspective.

PAY PER CLICK

Let's Look at Pay Per Click and how it works. You pick keywords related to what you think customers will enter in order to find you. When you put that in, the pay per click suggestion tool they ask if you want related key words. You click yes and now you should have about ten keywords. In order to get first page placement for those keywords you will pay anywhere from $3-5 dollars a click through to your site.

Don't think a click through is a lead. It is someone that goes to your site and thats it. They could be on your site for a few seconds and you still owe the $4.25 CPC (cost per click) to the search engine. Now we won't talk about Click Fraud here except to mention that you need to watch what your total cost is because your actual true cost for a pay per click lead can be much higher than you are willing to pay.

Two ways pay per click can be costlyChoosing key words based on the industry slang and people related to the industry jacking up your costs.Choosing key words based on the industry slang Real Estate, its a term known by real estate industry people and web site designers that makeweb sites to attract people to use the real estate agents eservices. But ask 10 of your friends or strangers if you wanted to buy a home in a certain city and wasinputting a phrase to look at property in an area, what would youenter You will be surprised its NOT city real estate like fellow real estate agents and web peoplewill tell you.To get an in depth understand ofkeywords that dont work.People related to the industry jacking up your costs,some keywords that you use in pay per click are words that are clicked more by competitors than actual clients. 80% of these people's are not to jack up your costs but they are clicking on all the sites on the first page in order to see what their competition is offering so they can design a better site or come up with new content to put on their site. Clicks like this are done by web designers, real estate agents, brokers and others. So you see it costs more to get a deal from it.

Pay per Click is worth it for the real estate agent more than most people because your commission is much higher than selling an Elmo doll. But just because you make more doesnt mean you need to pay so much in fees to get the client.

Pay per Click doesn't work if your web site doesnt get your client to try it. Google, Yahoo and MSN can't gaurantee that once they get a client to your site that they will use it or ask you for your services. So if you do not have content that matches the keyword they put into the search engines then they will leave. How many times have YOU done that Clicked on a link to a search engine query and it wasnt even close to what you asked for. You hit the back button in seconds and went to the next click.

The click that brought you to a site that its page matched what you were searching for will have you on the site longer, obvoiusly. Even a site that has related content to the keywords will still have you clicking to see if what you want is there.

Now if that landing page and the pages around it provide enough information the client won't go anywhere else. So if you have great information, unique pitch or interface that will make your site stand out then Pay Per Click is the perfect match to make money fast. The best Pay Per Click Campaignonly works byhaving a great web site that will keep the clients interested and creates the emotion to buy.

CONTENT

So as you see in the world of the internet, when asking the question which comes first the chicken or the egg, its content then pay per click.I have a ton of content but no visitorsWell that can happen too.Content relies on traffic coming to the site. It needs to be written to grab your clients attention but also the source code (a hidden language underneath every page for computer to read).

So great content needs help to be seen in order for it to pay for itself. However,content is essential but pay per click is not.

Correctly written content can eliminate the need for pay per click.Search Engine Optimized content and interactive content are the two things that if done right will eliminate your need for pay per click.

The correct content will get you consistent first page placement for more keywords. Usually when you do pay per click you choose a few keywords that you will pay to get traffic. This usually is the top 10. With content written right your website can get traffice for literally hundreds to thousands of key words and variations of them.

Therefore, if you build the right site architecture with content that grabs clients to use it and the search engines to like it they you will get placement naturally versus your competitors that are paying for pay per click. The investment for the right web sites and content maybe substantial up front but the results they can bring will be cheaper than Pay per click in the long run.