Specialized Content  brings more visitors

Search engines, such as Google, create their listings automatically. They crawl or spider the web, then people search through what they have found.

If you change your web pages, Google and similar search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Relevancy Rankings

Most of the search engines return results with confidence or relevancy rankings.  In other words, they list the hits according to how closely they think the results match the query.

Most search engines use search term frequency as a primary way of determining whether a document is relevant.  If you're researching San Diego real estate and the words San Diego real estate appear multiple times in a Web document, it's reasonable to assume that the document will contain useful information.  Therefore, a document that repeats the words San Diego real estate over and over is likely to turn up near the top of your list.

As far as the user is concerned, relevancy ranking is critical, and becomes more so as the sheer volume of information on the Web grows.  Most of us don't have the time to sift through scores of hits to determine which hyperlinks we should actually explore. The more clearly relevant the results are, the more we're likely to value the search engine.

Try it for yourself!

Use this Google search to find the search phrase Real Estate

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The search engine will return results, and MANY of them, on web pages which pertain to real estate.

NOW try this search phrase San Diego Real Estate

 

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The search engine will return results on real estate related web pages BUT place the MOST RELEVANT ones, the one pertaining to those in San Diego, first.

Therefore, you can imagine if you had a specific AREA to promote, such as CARMEL VALLEY,  your web pages could be customized to include these search terms Carmel Valley Real Estate San Diego Then your web pages could be ranked higher than others listing only San Diego Real Estate when individuals are looking for a home in that area.

In addition, your entire website becomes more powerful by having multiple keywords properly placed to include SPECIFIC areas in and around your service area.