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The real estate lead acts differently in person than on the internet. The internet client likes being anonymous and wants to get what they want before having to listen to your pitch.
They don't care about you. They hate cheezy scripts and fake slogans. They dont liekto be pushed around or asked for their information without getting instant gratification.
The only way you will get them to slow down to ask for help is if they see:
1. a listing they are interested in
2. the appearance that you have an insight to a problem they have
3. content that talks about other concerns about the area.
The other key thing is that your site seems original. People lookat about 30 sites when they search so when they see the same insincere " 7 tips to home buyin" or the same is media "latest real estate news" it makes your site look canned.
The key is to have content from the heart not a sound bite or fad statement.
So if you have a site like this (which most do) the visitors register and use your site to search homes but wont give you real information or will reply when you contact them because they see you as cheezy.
You already started two steps back in getting thier trust. How to get ahead? Don't ask for their business, give them more tools to help themselves till they ask for your help.
Put them on a weekly "just listed" or "just reduced" list of homes in your service area. Use your mls function to set up the reports.
Then, if your website admin allows you to track what homes they looked at, send them personal information about the area they are considering. Don't send something rehashed or form a "feed"
Throughout it all don't try to sell them. Your fellow agents are too pushy and try to close the internet client too soon. This approach of "you can use whoever you want, I'n just trying to help a future neighbor" works far better.
[ ..More About Real Estate Site Web Design Turning bogus real estate leads into deals ]
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