Keyword stuffing is a search engine positioning technique that, as the name suggests, revolves around stuffing keywords onto a Web page in an attempt to trick search engines into boosting the site's ranking. However, keyword stuffing is considered search engine spamming. Excessive use of keyword stuffing could lead to the demotion or removal of a site from a search engine's listings. There are several ways to stuff keywords. One of the more common keyword stuffing methods is to place repeated keywords in the Title and Meta tags.