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This is where the control freaks and bi-polar meet on the internet as they spend hours looking for variations of non paying phrases. We never thought we would have to write about this but recently we had to explain this type of person to a client of ours. They tend to be arrogant, controlling and ignorant to the value of phrases, linking and architecture. These types come out when they get a taste of success playing with the interent and search engines.
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