Real Estate Site Web Design  Broker

I was talking to a Tom Ferry real estate coach and apparently other real estate web design companies had a problem with the condition of the guarantee.

Something along the lines of "why get locked in for a period of time" or "well I should be able to pay you at the end if I like your service."

How absurd. These are the same companies that charge for their work upfront and DON'T guarantee their clients success. Sort of hypocritical don't you think?

This proves our point that most real estate web design webmasters are "maters of none" when it comes to truly understanding the real estate agent or broker's need to NOT have to learn the web and focus on the latest techniques in being a true top notch real estate agent . Lets try to explain what they are missing (well they miss allot but in relation to Tom Ferry coaching).

Tom Ferry's concept of having a contract in order to guarantee is that no one offers a guarantee in their industry, just like us. Think of it like a personal trainer. Yoy pay them for their advice but most don't take it to heart as much as they would if were to get paid $100,000 if they lost 90 lbs. Conversly by offering a guarantee based on doing everything required all the time the law of physics will have you losing 90 pounds.

The problem is changing habits and breaking the "if you keep doing the same things the same way you will get the same results" way of life most agents and brokers live by.

We still have agents in florida that only want $1M+ cash buying clients. Their sites get $400k, 500k and 700k home buyers and if it wasnt for our contract of MAKING them go after these sales they wouldn't wake up and be a casualty of the market. Others using other website webmaster companies? will rationalize "the market is gone" and will retire or go back to what they did before real estate (or jump into our busines by taking what they think is webmastering and offer it to real estate agents). Its tough changing the mind of someone who has had years of success doing what they did.

The real estate agent and broker are inherently a dynamic personality and they set in their ways and think they know how to get sales. Well, till their bank account or a competitor shows them they need to do something.

The reason they HAVE to have a contract and WHY they give a guarantee is twofold. One, Tom Ferry real estate coaching has a high level of success based on their system if properly followed. Like a fat boy (I have been there so dont email me)trying to lose 40 pounds, real estate agents and brokers resist change and having to do things that are out of what they are normally do.

It takes months of being exposed to the concepts and systems of success. Lets look at some of these real estate web site design webmasters. They tout success on thier websites but they really turn their clients into real estate agent-webmasters. OUR clients don't go to forums, or "how to" web blogs or scour the web to post for help on their site. Its because we have a system that they work on the real estate servicing side of their site not learning the web business.

Why do they give a guarantee? Because as the fat boy-personal trainer scenario we know the client focuses two ways...the benefits of going through the changes? absolutely... yeah... sure. Deep down inside though the client sees that money they are going to get back if the servicer can't get them to their goal.

They (Tom Ferry coaching) don't sell a passive product like the real estate web design webmasters out there criticizing them. You "webmasters" sell it and let your clients figure out how to get sales and close the leads (I hear many of you "webmasters "are taking classes to learn more about what it takes....good for you because it  in a few years you will deliver a better web product not just take their money).

What's unique about Tom Ferry coaching is that they designed their system to guarantee your success, not just take your money and go through the "game." Most others go through the motions.

The fact that you can switch coaches for their expertise has them on a higher level because others are selling you a "coach of all trades and master of one, hopefully?"

"I didn't lke my coach" or "it didn't work for me" are usually the ones that think that they pay their fees and expect a magic wand to make everything easy. Changing real estate agents and brokers habits is one of the toughest thigns to do.

So before you cast a stone at them be sure you are not a hypocrite. If you don't have a system that makes your clients sales not just a pretty website then throwing them to learn web thigns that you should be providing AND you gaurantee that if they are FULL time agents (not converting them to be webmasters in order to help you do the job YOU should be doing) that you will buy back their site if it doesnt perform? Then don't be critical of something you don't have the integrity to offer.