Don't fake real estate blog posts or podcasts
A clent this week called and asked "can I have my assistant post responses to our blog posts?" Absolutely not!
Its bad karma and most people know they are fake and it can turn against you. Read real estate web master forums and they talk about dong it but they are thinking with their geek hat not professional real estate hat. It reflects on your integrity and could affect them using you if they find out.
Besides blogs really are to attract search engines and you want them to link a phrase from what you are talking about to a google result. So they put in a question and your topic comes up as an answer, they go to it and it gives them some meat but still leaves them wanting to talk to you.
Podcasts- man the real estate web master community is really screwing this up and everyone is asleep about this. I listened to a podcast because a client wanted my opinion. It started off with music and using a fake moderator with a fake studio and took over a minute before the DJ introduced the agent and then they modified his voice as if he was calling in like a radio show. The message from the agent? "oh the market is back and people are buying like crazy and lollipops are falling out of the sky." It didnt talk about specifics and was the equivalent of a late night low budget infomercial.
Clients pick up on it and they get turned off. Save your money and skip all the froo froo and just talk. Let your personality come through, its why people use you when you meet them in person....why aren't you using one of your most valuable weapons?
You can listen to the real estate web design "web masters" (that have never been in your shoes or successful at it) but ask 10 of your best friends to listen to one of those over-produced spot or just you being you talking about a topic that allot of people ask these days and you just relax and talk like you would over a starbucks I bet they will tell you they like the real you not the fake you.
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