REAL ESTATE WEB SITE DESIGN CASE STUDY

Jupiter Real Estate, a Mega Broker servicing the Jupiter Florida Real Estate area had their previous web site with a national "cookie cutter" company. The site couldn't support the 100 agents that want their listings highlighted, promoted and protected when internet visitors hit the main site. Their web site didn't show all the areas of Jupiter that only locals know. Seeing most of their sales are from outside the area they knew they had find a way to showcase the sub areas too. Showcase agent's listings individually as well as the company's listings as a whole. Need to show off the local areas to promote buying in the area and be able to talk to each demographic with the kind of information and resources that help each group better than any site around. They also wanted a central marketing center that the Broker could instantly market all leads with a drip system campaign. They needed to analyze traffic, agents leads and track follow up. Basically they wanted the combination of 17 web sites in one.

Nail Soup Media's MEGA BROKER SITE does that and more. Multi level integration, full service features for agents, search engine optimization for the Jupiter as well as 15 sub areas that their agents cover quintupled their traffic. "Property Alert" turned their stagnant list of client contacts in to instant deals as the internal marketing center turns them in to cash. Broker administration features allows them to have all their internet business at high performance levels.

Results

case study of mega real estate broker web site

Full Service
More of your clients will find the information they need to feel confident in the real estate process. By offering instant access to homes for sale, instant comps, loan approval, selling for more assistance and other features most realtors don't have or require instant registration to get YOUR clients gain in confidence in you from the use of your web site. Every real estate agent says they offer "Full Service" but you site walks the walk versus everyone's talk.

nailsoupmedia web site designs showcase agent's listings individually

Quick Response
Quick access to information and data is crucial to today's clients. Being accessable to client's in minutes from visiting your web site, studies show, increases your closing ability by 85%. Catch them when their emotions are the highest and they still are on your site. With our technology they can contact you through your cell phone in seconds. Add to that instant newsletter campaigns that are sent to the client based on how they visited your site and what homes and articles they viewed? Your clients will think that you have a team just waiting to service them.

Follow up

Jupiter Real Estate has a central marketing center

January 2nd (site has been up less than 30 days)

Jupiter Real Estate was just installed as of December so usually its too new to tell, our sites are 16 times larger than the typical site so it will take them a month before they see the power. Right away though the marketing center has been able to turn leads into cash by drumming up interest in ways their previous marketing couldn't. Instant promotion with the broker control and individual agents being able to showcase their properties is already a hit. In the next month when they get leads from the search engines for areas their previous web site couldnt? That's when we shine the most. But as luck would have it Jupiter Real Estate is doing awesome for their area of Jupiter Real Estate.