The Loan Officer
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85% of Mortgage officers don't have their own website.
Most use a yahoo or hotmail type e-mail address with no branding to them or their business.
They rely on their company's marketing to get them business.
70% of mortgage companies don't have a sufficient website.
The average loan officer relies on their employer or local connections (friends, family)
to get new loan production.
People that would refer you or use you have hurdles to get to you versus someone with a
fully functional 24/7 web site. They have to call, contact your broker's main number and
leave a message versus having a site that in less than 10 minutes has their application
submitted.
An interview of loan officers that have been in the busines admit that they have no focal
point that steer clients, referrals and repeat clients to them directly.
When they change companies they have to start all over.
The Mortgage Company
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- You spend $300 per loan in advertising and marketing
- Your website is inexpensive and is maybe 50 pages or less.
- You get loan applications but they are from regular clients going there rather fresh from the internet.
- Your site's search engine results are non existent or 4 to 5 pages back on search engines.
- You have deals and clients everywhere with no central place to track, market,
communicate and prospect on a moments notice if you wanted to.
- If loan offcers leave you have no true accounting of prospects that are lingering
about or being taken to their new company.
- Your other marketing and advertising promote "full service" or premiere service
but your site is mediocre
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Clients are on the go and want instant answers to their needs.
They want to see what's out there with a click of a button.
They want to ask a question and get an answer instantly, 24 hours a day.
That especially applies to getting help with their credit and finances and finding the
right loan program for them.
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More and more clients are using the internet yet the mortgage industry is
behind the times this type of media, losing ground fast.
If you gave them a path of "least resistance" by setting
them up with a website that takes the workload off their shoulders and make sales easier
they will use it exclusively.
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Prestige, Marketing Prowess & Performance!
Give a better client experience, a website
others will be jealous of and internet traffic
that creates REAL sales that will make you wonder why you didn' find us sooner!
Tie the power of the Internet your ad dollars together!
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Websites, Search Engines and the Mortgage Industry:
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Clients see the caliber of your web site as a reflection of you
and how you can service them. We know this is cute:
but it will cost you a third of your internet loan production with anything cheezy or "cute".
Save these for your personal website, not to ask clients to trust their business to.
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The average mortgage website is less than 100 pages and written in basic code which search
engines won't give much ranking to.
- They also don't have unique content because our competitors sell
the same site to over 20,000 other owners. When search engines visit they see the same
thing they did with the other 19,999 clients and your site gets no credit
- Most of the top mortgage web sites now spend thousands of dollars a
month on gimmicks and outside advertising to make their sites popular.
- Search Engines look for Unique sites with unique content to get the highest ranking.
- With a fraction of your advertising budget you can have a site that brings in
two thirds of your loan production AND give prestige and assurance to all the clients that
use your services.
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Realtors Win while you get consistent business!
Realtors need to concentrate on finding and negotiating property for clients.
You can provide them with an all encompassing website that they will feel secure their clients
will be informed, helped and prepared for the real estate process and make their job easier.
"If you build it, they will come."
Do the math, if realtors need it and their customers need it and YOU put it out there, they
will use it. If they use it everyone will be applying for pre approvals or refinances on
YOUR application.
The Results? Your own "Realtor Partnership Program"
While YOU get a full service mortgage website that will get leads for your business right
away, it will get you clients wanting realtors. You can give these "leads" as an incentive
to sign up for your partnership program and watch your network grow.
The Power of Synergy: an example.
You have your mortgage site set up for search engine optimization under Mortgages
IL AND you have 5 realtor sites under you, each of THEIR websites optimized for the areas
they cover, lets say Chicago City, Cook, Boone, Lake and Chicago Suburbs.
That's six sites, optimized for real estate and mortgages and
ALL loan applications from these top producers are coming to YOU!
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